Blog

If you’re building a new dental website (or upgrading your old one), it won’t do you much good to create something that looks nice but is unreliable and inefficient. The best dental websites have five important things in common to keep them running smoothly, and they’re things that you probably never even noticed. Hosting you […]

“You have the best dental website design!” It’s nice to get compliments like that from patients and colleagues, but don’t let yourself think that great dental website design is just about having nice colors and pretty pictures. Website design involves optimizing all aspects of the user experience (U/X). Raising the bar for all elements of […]

Whether you realize it or not, the foundation for marketing your dental practice is your dental website design. The question is, is it doing a good enough job? And is it bringing in enough new patients? If not, but you’d better make sure your dental website marketing plan is focused on the areas that will […]

Dental PPC for your dental practice may seem pretty straightforward—place an ad and wait for new patients to show up. However, there is so much more to dental marketing funnels than just that. But it’s not quite that simple. Your online ads are just one part of the overall digital dental marketing funnel that leads […]

In case you didn’t know, it has been more than 25 years since the birth of digital advertising. Dental digital marketing entered the world very shortly thereafter. The mid-nineties brought us the first online banner ad from AT&T and Yahoo’s launch of search ads. Since then, digital advertising has grown exponentially, leaving traditional marketing media […]

By some estimates, nearly 75% of the American public have some level of anxiety about visits to the dentist. That means you have an uphill battle trying to comfort new patients who will be coming to your office for the first time. Showing is often more effective than telling, which is why dental videos are […]

If you’re using dental internet marketing, you know that getting the best ROI depends on reaching the right people in the right place at the right time. Are you hitting the mark when it comes to using the right types of ads for the right reasons? Display Ads: Build awareness To build brand awareness about […]

Instagram ads for dentists…sounds like a good idea, right? If you’ve been working to build your profile on this valuable social media channel, it’s worth considering, at least if you do it right.  You probably already know that social media marketing for dentists is a great idea. Sixty percent of people say they discover new […]

I’m willing to bet that nearly every dental marketing company is shouting about the power of marketing your dental practice in a recession. You’re probably thinking all their talk is self preservationist, and that’s true to an extent. The thing is, that self-preservationist attitude is actually about helping and saving YOU and your office. When […]

Choosing the right dental marketing services to grow your practice often comes down to two factors — time and money. You probably don’t want to spend a lot of either, but prioritizing which of those you want to save can help you choose the right approach for your marketing. You want to save money If […]