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The Power of Video for Dental Marketing
Written By: Jake Weber - June 12, 2018

Pull out your phone or laptop. Open up your favorite social media app. Now start scrolling and stop when you hit the first video. That didn’t take too long, did it? That’s the highly digital world we find ourselves in today. Your dental marketing audience (a.k.a. potential patients) is consuming content in video format at…
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Your Dental Practice Needs Reviews and Here’s Why
Written By: John Helwig - June 4, 2018

When last we spoke, we determined that everybody wants reviews (and I told you how to get them). We also know that a bad one can ruin your day. Nobody wants a rotten review on their wall. Generally speaking, everybody wants (good) reviews. So let’s take a step back and figure out why everyone is…
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Posted In: Dental Marketing, SEO

Will Google’s “Speed Update” Affect Your Dental Website’s Rank?
Written By: Josh Gellock - May 29, 2018

WHAT YOU NEED TO KNOW & HOW WE CAN HELP They’ve hinted at it in the past, but now Google is going full speed ahead with a new, mobile search ranking algorithm. Here’s what that means (in non-techie terms) and how your website (and your practice) could be affected. OK, GOOGLE. WHAT ARE YOU TALKING…
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What You Need to Know About Google’s New Review Policy
Written By: Alison Micheletti - May 24, 2018

Find Out How It Impacts Your Dental Practice This Time… We know that in the world of technology things are always changing. And nobody seems to change more than Google. This is a trend that isn’t going away anytime soon, so all we can do is stay on our toes and adjust to whatever the…
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Keep Existing Patients Coming Back (It’s the Secret to Success)
Written By: Bess Cincotta - May 22, 2018

Does this sound familiar? You’re working hard to get those new patients into your dental practice, and maybe you’re spending what feels like a small fortune. New patient numbers are up, and yet, your collections are hovering right where they have been for the past few years. What gives? Why the plateau? Many practices look…
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10 Reputation Management Solutions for Dentists
Written By: Bess Cincotta - May 14, 2018

From the inception of Healthgrades in 1999, online reviews have become a force to be reckoned with.  The pick-a-provider world of search is here to stay. Today, there are over a dozen different review sites that house reviews on dental practices. From the familiar giant Google,who leads the pack with nearly 50% of the share…
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How Utilizing Adwords and Direct Mail Doubled New Dental Patients
Written By: Alison Micheletti - May 10, 2018

Meet the March’s! I was first introduced to Dr. Peter March in late 2015. At that time, Dr. March was the sole practitioner in a fee-for-service dental office in a small town in Illinois. But things were about to change. His son was in his final year of dental school and was set to join…
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How Your Dental Practice Can Play By Yelp’s Rules
Written By: Bess Cincotta - May 9, 2018

The top three review sites for dentists are Google, Facebook and Yelp, in that order. If you are looking to manage your dental practice’s online reputation, these sites should be on your radar and filling your inbox whenever a new review is posted. While all three of these review sites require reviewers to have an…
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Posted In: Dental Marketing

Can Google Adwords Really Help My Practice?
Written By: Jeff Sebasovich - May 3, 2018

Think about it. Anytime someone has a question, and no one can provide an immediate answer, what happens? Out come the phones, and someone chimes in with the obvious suggestion, ‘Google it.’ This simple fact is what makes Google the preferred place to have your dental office show up first when someone is searching, “cosmetic…
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How to Avoid Feedback Fatigue
Written By: John Helwig - May 1, 2018

If you’re like me, you make frequent purchases from Amazon and other online marketplaces.  After every transaction, without fail, a survey (or two or three) pops up in my mailbox asking me for my feedback on the item. Did it fit?  Was the color accurate? Next up, you need to consider the seller feedback. How…
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