Blog

Your dental website is one of the biggest dental marketing opportunities you’ve got to impress and share your brand with potential and existing patients. But without smart dental SEO marketing, nobody will be able to find it, which means you’ll lose out on new patients. We thought it might be a good idea to share […]

Your dental website is one of the most powerful marketing tools you have. It creates a compelling online image that tells users and potential patients who you are and what you have to offer to set you apart from the competition. When your dental website design is clean, current, user-friendly, and appealing your patients will […]

If you were to rate your dental website on a scale of WOW! to WTF? where does your dental practice fall? Obviously if you’re on the lower end of this spectrum, you probably already know it’s time for a new website. I say probably, because I do know some people in my life (who shall […]

Do you have too many dental patient leads? If you’re going to have a marketing problem, that’s not a bad one to have. The more marketing campaigns you have, the more leads you will accumulate. Over time, that list can become bloated with low quality dental leads that are simply never going to convert into […]

One of the most common things I hear from the dentists I work with is that they aren’t getting a good dental marketing ROI from their strategies, and I can certainly understand where they are coming from. After all, while dental school may have fully prepared them for practicing dentistry, it doesn’t offer much when […]

What do you need in order to keep your dental practice’s schedule filled? New patients! What do you need to get new dental patients? New patient leads! Any good dental marketing strategies will be focused on dental lead generation, and converting those leads into new patients for your office. But what types of marketing work […]

New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]

You just don’t understand! You feel like you have the best dental website that your best friend’s brother created for you five years ago. It has such nice colors and a variety of images. Then why aren’t patients trying to reach you about scheduling an appointment? I hate to break it it to you, but […]

Presenting your dental practice in an authentic way is arguably the most important thing you can do for your dental marketing. And since the most important component of your dental marketing is arguably your online presence, it’s easy to see why it is critical to emphasize authenticity on your dental office website. If you have […]

Let’s face it, today’s consumers are over-marketed to and completely jaded. They are suspicious of anyone who tries to “sell” them. Patients only want to work with brands (and dentists) they feel they can inherently trust. After twenty years in dental marketing, we’ve found that you can follow every tip and technique espoused by the […]