The middle of a pandemic probably seems like the worst possible time to ask your patients for referrals, but there may actually be no better time than the present. Research has always shown the advantages of word-of-mouth promotion. Insights from Nielson indicate that 92% of consumers trust recommendations from people… Read More…
In his book Everything is Marketing, author Fred Joyal stated that the office environment is one of the most neglected and most critical aspects of dental marketing. I couldn’t agree more. Especially in this post-COVID world. The visit to your dental office is your moment to shine and deliver an… Read More…
Creating a great patient experience might seem challenging at times for dentists. During COVID-19, it probably seems downright impossible. But really, it’s not. To deliver a positive experience for your patients, even during a pandemic, you just need to focus your attention on six “C’s.” Caution Making your office and… Read More…
There is definitely a light at the end of the COVID-19 tunnel. Whether it is the daylight of recovery or the headlight of the oncoming recession train still remains to be seen. Either way, your dental practice needs to be prepared for what’s on the other side. To successfully recover… Read More…
Your dental practice’s website is no doubt the foundation for your marketing strategy. In a post-COVID world, that foundation may need to be built stronger than before. Dental consumer priorities have changed drastically over the past few months, and your website that once generated a steady flow of new patient… Read More…
Many forecasters predicted that the U.S. economy was due for a recession in 2020 anyway, but nobody can say they saw the Great Shutdown from COVID-19 coming. Some economists believe that if the coronavirus is successfully contained, it’s possible that our nation could follow a U-shaped recovery curve and return… Read More…
According to a recent poll conducted by the ADA Health Policy Institute, more than 74% of dentists have applied for the Small Business Administration’s Paycheck Protection Program (PPP) loan, which can be forgiven in full and converted to a grant if the program’s requirements are met by the borrower. Of… Read More…
Dave Striegel, Ph.D. has been studying the neuroscience of leadership and applying it to dentistry for several years. He is convinced it can serve as a beacon of light in this storm and provide important leadership skills for dentists. “We are overwhelmed. We are afraid. We are human,” says Striegel…. Read More…
I don’t think any of us doubt that dentistry is going to be very different when we emerge from the recovery side of this pandemic. Sure, infection control, insurance, and governing policies are all going to change, but it goes even deeper than that. After COVID-19, it won’t just be… Read More…
Share These Coloring Pages with Your Little Patients Post on social. Add to your website. Have an online coloring contest!