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Choosing the best platform for dental office websites is one of the most critical decisions a dentist can make when establishing an online presence. A well-designed, functional website is essential for attracting new patients, providing key information about your practice, and standing out in a competitive market. Many dentists struggle to decide between WordPress and […]

You may have been advised at one point or another not to toot your own horn, but when it comes to positive dental patient reviews, honk away! Patient reviews and testimonials are the most valuable dental marketing assets you have. Unfortunately, many dental practices go through the effort of collecting them, but never use them […]

Getting your dental practice noticed on search engines is important, but it’s even more important to rank well when people are performing a local search for dentists. Local SEO can be a highly effective addition to your marketing strategy, ensuring your practice is visible to those who are most likely to become your patients. Why […]

If you are a fee-for-service (FFS) practice, a typical dental marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS patients, your answer may be dental content marketing. Why use dental content marketing? Since the patients you […]

There is no doubt that word of mouth advertising is the best kind of dental marketing you can have for your practice. A patient referral is obviously the best outcome you can get from a satisfied patient, but a positive review for a dental office is also valuable, since it has the potential of reaching […]

How much do you know about your dental office demographics and your surrounding community at large? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing strategies. Without knowing who your patients (and future patients) are, it […]

New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]

Your first appointment with your new dental patient is going well. They seem to like your team. They’re impressed with your office. And you really seemed to hit it off when they sat in the chair. Then, comes the moment of truth — presenting the dental treatment plan. Although new patients will hope to get […]

It only takes one trip to a public beach to realize that “one size fits all” is a fallacy. The same goes for dental marketing budgets. Having a budget that is too big or too small can leave your practice with the wrong amount of exposure. And that can get ugly. If you’re using dental […]

In an industry with over 135,000 dental practices across the U.S., standing out with effective dental marketing strategies is more challenging than ever. Whether you’re a general dentist, orthodontist, or specialty clinic, the competition for patients is intense. To succeed in this market, you need a rock-solid strategic plan from an experienced dental marketing agency.  […]