Blog

Facebook ads are a great way to promote your dental practice. But are you getting the results you were looking for? Whether you used our free ROI calculator or just had a nagging feeling that your Facebook ads aren’t as effective as they could be, we have some tips and tricks to improve your ROI […]

Have you been thinking about advertising for your dental office on Instagram? It’s certainly worth considering if you’re not doing it already. Sixty percent of people say they discover new products on Instagram, and twenty percent visit a business profile every day. If you’re advertising on Facebook, adding Instagram makes a lot of sense since […]

It has been nearly 25 years since Bill Gates declared that content is king. So, does content still rule when it comes to websites and blogs? It sure does. Good content engages your current patients, attracts new ones, and even makes search engines like you more. Planning content, however, seems to be a challenge for […]

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your site […]

Even if you’ve done all the “right” things to optimize your dental practice’s website, it still may not be as healthy as it could be. Dental websites fall under Google’s “YMYL” topics (Your Money or Your Life). When it comes to sites that could potentially impact a person’s health or financial well-being, Google wants the […]

HTML tags (title, header, and description) used to carry a lot of weight in the earlier days of search engine optimization (SEO).  But that was when they were easy to fool. Since then, search engines have become smarter and those tags that used to heavily influence search results no longer do. But that doesn’t mean […]

As dental practices start to feel the crunch of a troubled economy, it’s only natural to think that the best course of action is to find ways to cut expenses. That makes sense, but not if you’re viewing marketing as one of those expenses. Marketing is more of an investment than a cost. To paraphrase […]

Choosing the right marketing strategy for your dental practice often comes down to two factors — time and money. You probably don’t want to spend a lot of either, but prioritizing which of those you want to save can help you choose the right approach for your marketing. You want to save money If you […]

Optimizing your dental website to rank high in the search engines can take a lot of work. After doing keyword research, writing seo copy, optimizing tags, you may think you have it all covered. But there may be some less obvious things dragging your rankings down. If you’re not reaching the top of the search […]

Woulda, coulda, shoulda. Trying to decide on which content to include on your dental website can be difficult. Some is necessary, some is optional, and some is just nice to have. If you’re not sure if your website content covers the right mix of necessary to deliver a great user experience, we’ll break it down […]