Last week I had some serious catching up to do on all the “Most Important SEO Trends for 2020” articles that piled up on my reading list throughout December. So I found a nice, quiet place, popped in my earbuds, hit play on my Spice Girls Greatest Hits playlist (don’t… Read More…
If you were to ask me what billboards I passed on my commute this morning, do you honestly think I could tell you? Well, actually, since I am a bit of a marketing geek, I do happen to make it a point to study those large display advertisements and mentally… Read More…
It may have an extra day this trip around the moon, but February is still our shortest month. It’s also the perfect time to show your patients some love with special February dental marketing ideas that are sure to create sparks at your dental office in all the right ways…. Read More…
It was the best of times, it was the worst of times… At least that was the case for two particular dentists, each of whom sought to open their own successful practice. Dr. Charles and Dr. Dickens came from similar schooling, possessed similar expertise, were of a similar young age,… Read More…
Ask any general dentist their top five biggest annoyances in the office and you’re likely to get a list that looks something like this: Patients who LOVE to tell you how much they HATE to see you Cell phones. Like for real, is it bionically attached to their hands? Patients… Read More…
If you’re not spending time creating dental videos, you’re missing out on huge amounts of new patient search traffic. Did you know that 55% of all keyword searches return at least one video? Another 45% of adults watch at least an hour of video on Facebook or YouTube each week…. Read More…
We hear this question all the time: “Do dental postcards still work?” After all, in this highly digital world, it’s hard to imagine that anyone still cares about what comes in the mail. It’s usually just bills, junk mail, or if you’re lucky, a birthday card. I don’t know about… Read More…
Logos and dental logos, in particular, are often underestimated for their impact. A logo, done well, is an external reflection of your practice, your values, and your own individual style. It should be as unique as you are. And yet in this gig economy, too often dental logos are bid… Read More…
The phone rings. A patient is checking out at the front desk, one just walked in the front door, and hygiene is walking another patient up to checkout. What happens? Obviously, the phone call goes unanswered. You’re not an octopus with 8 arms to do everything needed all at once,… Read More…
The industry standard phone conversion metric for dentists is 30%-50%. That means for every 100 people who call your private dental practice, 30-50 of them are scheduled for an appointment by the end of the phone call. That number may sound acceptable, but most dental practices fall below that conversion… Read More…