Getting Persona(l) with Your Dental Patients
You probably have the demographics for your ideal dental patient figured out already. (If not, read this article.) But demographics really only address “who” those patients are. If you want to dig into the what, where, why, and how of the patients you are trying to attract to your dental practice, you need to develop […]
Who Are the People in Your Neighborhood?
How much do you know about the demographics of the community surrounding your dental office? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your marketing efforts. Without knowing who your patients (and future patients) are, it will be […]
How to Choose the Right Logo for Your Dental Office
Not to put any pressure on you, but selecting the right logo (along with the right name) can be the toughest part of branding your dental practice. Your logo will appear everywhere from signs to stationery to ads to billboards. And, much like a bad tattoo, a poor decision will haunt you for a long […]
The 6 Most Important Elements of Your Dental Practice’s Visual Brand Identity
There is no question that a strong brand is important to the success of your business. Paul Rand, the legendary designer of corporate logos for UPS, IBM, and ABC, stated that “design is the silent ambassador of your brand.” Rand was referring to a brand’s visual identity, which comprises several elements that work together to […]
How to Build a Patient Referral Marketing Flywheel for Your Dental Practice
When you’re good at referral marketing, you can produce a continuous cycle of new patients for your dental practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind of […]
Why Your Dental Referral Marketing Isn’t Working
Let’s face it. If dental referral marketing was easy, agencies like us would probably be out of business. Think about it. If each of your happy patients told their friends, families, co-workers, neighbors, and complete strangers how great your office was, you’d be turning away an overflow of new patients. So, where the heck are […]
Where to Use Your Positive Dental Patient Reviews
You may have been advised at one point or another not to toot your own horn, but when it comes to praise from your patients, honk away! Patient reviews and testimonials are the most valuable marketing assets you have. Unfortunately, many dental practices go through the effort of collecting them, but never use them effectively. […]
How to Ask for Great Dental Patient Reviews
It’s nice when people say nice things about you. The problem is, sometimes they don’t tell you what they think unless you ask. If you have trouble asking for patient reviews, we have some tips to go about doing it the right way, so you’ll get more reviews, and better ones at that. Ask the […]
Should You YouTube for Your Dental Office?
What are the best social media platforms you can use to promote your dental practice? Facebook? Instagram? How about YouTube? Wait, YouTube is for playing videos. It’s not really a social platform. Is it? That depends. If you were looking for the best social channel to market your office on, what features would you look […]
Should You Use Twitter to Market Your Dental Practice?
Should you be using Twitter to promote your dental practice? The short answer is “maybe.” To be honest, Twitter is never going to be suggested as your best choice for marketing your dental practice. But considering it’s free to use and does give you access to a significant number of people, it can still be […]