Should dentists learn leadership skills?
If you scanned the list of the greatest leaders of all time — Winston Churchill, Mahatma Gandhi, George Washington, Martin Luther King, Jr. — you may notice there are no dentists on the list. Does that mean a dentist can’t be a great leader? No doubt, those names were born to inspire others, but what […]
Want better dental marketing results? Be a better leader.
If you’re getting disappointing results from your dental marketing company, it may not be your dental marketing expert holding you back. It may be your leadership skills. It’s easy to blame the dental marketing agency for not delivering enough new patients or a poor ROI. You might also blame the front desk for not converting […]
How dentists can reduce team conflict through good communication
Conflict (or more specifically, fear of conflict) may be one of the biggest obstacles in dental offices. It divides teams and prevents dentists from effectively leading their practice. But Dr. David Striegel, founder of Striegel Performance Coaching, says it doesn’t have to be that way. He feels that conflict is often just a symptom of […]
The Importance of Great Leadership Skills for Dentists
To be a great dentist, you just need to be great at dentistry, right? Guess again. Dentists are not only health care providers, they also need to be business leaders (with the emphasis on “leaders”). Unfortunately, many dentists fail to recognize the importance of leadership skills in their dental practice, and what their role is. […]
PPC search ads for dentists: don’t play hide and seek with new patients
At any given moment, there are many people in your area searching online for dentists. That’s the good news. The bad news is that you may not be showing up in their search results. And even if you have put the time and effort into your dental website’s search engine optimization (SEO), your competitors might […]
Digital display ads for dentists: get the attention you deserve
Even if you’re a bit on the introverted side, attracting attention to yourself is something you need to do if you want to grow your dental practice. Placing digital display ads on Google, Facebook, or Instagram can be a great way to make yourself stand out and provide a real boost to your inflow of […]
Use digital advertising funnels to attract new dental patient leads
Digital advertising for your dental practice may seem pretty straightforward — place an ad and wait for new patients to show up. But it’s not quite that simple. Your online ads are just one part of the overall digital marketing funnel that leads new patients into your office. After attracting people with your dental advertising, […]
Why should dentists use digital advertising?
In case you didn’t know, it has been more than 25 years since the birth of digital advertising. The mid-nineties brought us the first online banner ad from AT&T and Yahoo’s launch of search ads. Since then, digital advertising has grown exponentially, leaving traditional marketing media in the dust. It’s not hard to see the […]
Is your social media working for your dental practice?
Knowing how well your dental social media marketing efforts are performing is important. Even though the platforms you use are free, social media marketing for your dental practice can drain both time and money if it is not being done effectively. There are dozens (and dozens) of measurable metrics available through Facebook, Instagram, YouTube, and […]
How to plan a successful social media strategy for your dental practice
Ready to get started with social media marketing for your dental practice? Great! Just like with any other marketing strategy, you need a plan if you want to be successful. It will come down to who you’ll be targeting, how often you’ll engage with them, what content you’ll be sharing, and how you can produce […]