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Getting Down to Business with Your Dental Facebook Page

facebook business page for dental offices - Golden Proportions Marketing

I’m sure you know that Facebook is a GREAT marketing tool for dental practices. If you’re already posting, that’s awesome! But are you really getting the most from your Facebook business page? Are you taking advantage of all of its features? We gathered up some of the most important things to consider when setting up […]

Added on: July 14, 2020 | Posted In: Dental Marketing, Social media


Is Your Dental Practice’s Facebook Socially Acceptable?

facebook family - Golden Proportions Marketing

You have a Facebook account for your dental practice, but do you know what kind of content you should be sharing? You’ve probably heard the cautions (over and over) from social media experts to not use Facebook for pushy marketing tactics. But what should you post that will build a following in your community and […]

Added on: July 13, 2020 | Posted In: Dental Marketing, Social media


A Common Sense Approach to Converting New Dental Patient Phone Calls

dental appointment - Golden Proportions Marketing

In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing, and a new patient might be on the other end, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple” procedure gets botched, and the […]

Added on: July 7, 2020 | Posted In: Dental Marketing, New Patients


How to Use Drip Emails to Nurture Your New Dental Patient Leads

dental email marketing - Golden Proportions Marketing

Congratulations! You’ve generated a new patient lead through your dental website. Now what? Most of your leads won’t be ready to schedule their first dental appointment right away. (Marketo says only 50% of leads are ready to make a decision on the spot.) And if you just sit back and wait to hear back from […]

Added on: July 6, 2020 | Posted In: Dental Marketing, New Patients


5 Oldies But Goodies to Send More Traffic to Your Dental Landing Pages

dental landing pages - Golden Proportions Marketing

Are you running into traffic problems? No, I’m not referring to the bumper-to-bumper kind. I mean online visitor traffic to your dental landing page. There are plenty of ways to use digital media to generate landing page visits. You have social media, PPC, SEO, and blogs, just to name a few. But is that all […]

Added on: June 30, 2020 | Posted In: Dental Marketing


The Do’s and Dont’s of Effective Dental Landing Pages

dental landing pages - Golden Proportions Marketing

Hey dentists, do you want to get more new patient leads for your practice? “Yes! We do!” And do you know the best ways to use landing pages to get them? “Ummm, no, we don’t.” That’s what I thought. In case your next response was “What’s a landing page?” they are standalone web pages used […]

Added on: June 29, 2020 | Posted In: Dental Marketing


Building Your Dental Marketing Plan: Focus on the Patient Journey

dental marketing plan - Golden Proportions Marketing

Write a marketing plan? Ugh! Marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, a comprehensive dental marketing plan is really just a collection of smaller strategic plans […]

Added on: June 24, 2020 | Posted In: Dental Marketing


Building Your Dental Marketing Plan: Start With a SWOT Analysis

SWOT analysis for dental offices - Golden Proportions Marketing

“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a marketing plan for your dental practice. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to start is by completing a […]

Added on: June 22, 2020 | Posted In: Dental Marketing


Want the Most Cost Effective Marketing Tool You Can Get? You May Already Have It!

dental email marketing - Golden Proportions Marketing

I have some good news, and I have some bad news. Here’s the bad news first. You’ve probably been missing out on one of the most cost effective forms of marketing you could possibly use to generate more appointments for your dental office. Ugh! OK, but wait, here’s the good news. You may already have […]

Added on: June 16, 2020 | Posted In: Dental Marketing


Get More Value From Your Best Dental Patients

happy dental patient - Golden Proportions Marketing

If you could get 80 percent of your revenue from just 20 percent of your patients, would you take it? If you’re familiar with the Pareto principle (maybe you’ve heard it referred to as the 80/20 rule), you know what I’m talking about. This unique ratio has shown up in just about every aspect of […]

Added on: June 15, 2020 | Posted In: Patient Referrals, Dental Marketing, Reviews