Blog

Arrow

Build your dental brand with DNA

dental marketing dna

Who are you? That’s what your potential patients want to know when they’re searching for a new dentist. And that’s why having a strong, unique brand for your practice is important. Branding, of course, is part of your overall dental marketing strategy. And marketing, as you know, sometimes has a reputation for trying to make […]

Added on: October 20, 2022 | Posted In: Dental Marketing


Four creative ways to get more dental patient referrals

dental patient referral

Four creative ways to get more dental patient referrals Ask for a referral before the appointment Conduct a patient survey Reach out to patients directly Reach out to patients indirectly Whenever one of your patients has a very positive treatment experience in your office, you naturally would (or, at least should) seize the moment and […]

Added on: August 25, 2022 | Posted In: Patient Referrals


Why are your dental patient reviews disappearing from Google?

google reviews

There has been a bit of chatter recently regarding patient reviews being removed from dental practices’ Google Business Profiles. There may be some sort of new algorithm update or Google glitch behind the recent uptick of removals (no one really seems to be sure), but disappearing reviews are nothing new. The root cause usually turns […]

Added on: July 25, 2022 | Posted In: Reviews


The importance of conversion rate optimization for your dental website

conversion rate optimization

There are certainly a lot of marketing acronyms floating around out there. In a sea of CTAs, ROIs, PPCs, CPCs, and dozens of others, there is one that your dental practice should pay particular attention to if you want to achieve peak performance for your dental website marketing. Conversion rate optimization (CRO) can be described as […]

Added on: June 3, 2022 | Posted In: Web Design


To increase dental lead generation, turn to your current patients

happy dental patient

There are a lot of really effective ways to generate new patient leads for your dental practice. Pay-per-click ads, search engine optimization, and other forms of digital advertising are probably the first things you think of. But you’re missing out if you’re not taking advantage of one of the best forms of dental lead generation […]

Added on: May 5, 2022 | Posted In: New Patients


How to measure your dental SEO (without measuring your dental SEO)

measure your dental seo

I’m sure that just about every article you’ve ever read about SEO for dentists recommends that you carefully track your analytics to get an accurate picture of its effectiveness. While I definitely agree with that, I also realize that most dentists aren’t marketing data geeks (like yours truly). The fact is, many of you would […]

Added on: April 15, 2022 | Posted In: Dental SEO


Local search for dentists, demystified

local seo for dentists

Wondering how your ranking is determined in a local search for dentists? It may seem like a bit of a mystery as to how exactly Google decides where to rank your business. But there is actually a list of known signals that SEO experts agree will determine where you will be positioned. Even if you […]

Added on: April 7, 2022 | Posted In: Dental SEO


Use dental content marketing to attract more fee for service patients

new ffs dental patient

If you are a fee-for-service (FFS) practice, a typical dental marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS patients, your answer may be dental content marketing. Why use dental content marketing? Since the patients you […]

Added on: March 18, 2022 | Posted In: Dental Marketing


Dental blogging: 4 things you definitely need to do

dental blogging

Are you making the most of your dental blogging? Dental blogs are great marketing tools for dental websites. The best ones are especially effective at generating new patients because they do four important things. Follow their examples and you can start seeing real results from your blog as well. Engage The content you develop for […]

Added on: February 25, 2022 | Posted In: Web Design


5 dental website marketing ideas to generate more new patients

dental website marketing

So you’re searching for new dental website marketing ideas. And Google told you to come here – that must mean our very first idea (see below) is working! The real question is, why is dental website marketing so important? For today’s modern dentists (and even not-so-modern dentists), dental websites are the foundations for most effective […]

Added on: February 14, 2022 | Posted In: Web Design