| We create annual SMART goals that drive our practice growth | | | | | |
| We develop an annual strategic marketing plan that addresses each stage of the patient lifecycle | | | | | |
| We have an annual marketing budget based on a % of collections | | | | | |
| We create an annual execution calendar and assign responsibilities for the completion of each strategy and tactic | | | | | |
| We review our assigned marketing tasks weekly or bi-weekly as a team | | | | | |
| Team members are held accountable to on-time completion of assigned marketing tasks | | | | | |
| We schedule dedicated time each week to address assigned marketing tasks | | | | | |
