Dental Website Design
PPC For Dentists
Dental Social Media
Dental Logos & Branding
Photography & Videos
Dental Marketing Plans
Call Tracking & ROI Software
Dental Logo Design
Dental Video Marketing
Dental TV Ads
Dental Radio Spots
Dental Print Ads
Dental Patient Referrals
Dental Referral Pads
Our Proven Process
Dental Marketing Quiz
Private Practice Marketing
Dental Specialist Marketing
Group Practice Marketing
Which part of your marketing process do you feel is holding you back the most?
Choose a 60-second quiz from the list below.
Quiz Topic Choices
We don’t have a solid marketing plan.
People don’t think of us when they need dental care.
We’re not getting enough leads.
We’re not converting leads to appointments.
New Patient Experience
Our new patients are not impressed.
We are losing too many existing patients.
Patients aren’t referring us to their friends & family.
We have no idea how our marketing is performing.
Not sure where your problem lies?
Take the full quiz! (Takes less than 5 minutes)
We create annual SMART goals that drive our practice growth
We develop an annual strategic marketing plan that addresses each stage of the patient lifecycle
We have an annual marketing budget based on a % of collections
We create an annual execution calendar and assign responsibilities for the completion of each strategy and tactic
We review our assigned marketing tasks weekly or bi-weekly as a team
Team members are held accountable to on-time completion of assigned marketing tasks
We schedule dedicated time each week to address assigned marketing tasks
Branding / Brand Awareness
We have a contemporary logo/brand identity that reflects the personality of the practice
We have a clearly defined USP (unique selling proposition) that is articulated by our tagline
We use our brand identity on all printed and digital patient communication tools
Our office environment is a reflection of our branding and USP
We participate in 3-5 community awareness events each year
We post engaging content on social media at least 4x a week
We meet our new patient goals each month
We have a digital marketing plan in place for paid search, SEO and reviews
We have at least 2-3 consistent and predictable sources for new patients
We use call tracking to measure all new patient lead sources
Our website incorporates conversion rate optimization (CRO) strategies
We convert 70% or more of all new patient calls, regardless of insurance participation
We ask for and record the new patient referral source in our PMS for all new patients
Our new patient conversations build value, overcome objections, build rapport and ask for the appointment
New Patient Experience
The doctor calls all new patients the night before their first visit
We set clear patient expectations for time and money prior to the first visit
We have a smooth, predictable handoff experience from beginning to end
We provide a tour of the office for all new patients
We discuss patient financial arrangements in a private area, away from a treatment room
We schedule new patients for their next visit before they leave
We reschedule 90% or more of our active patients before they leave
We send out appointment reminders via text or email, and call patients that don’t confirm
We contact patients 3-5 times within the first month they are overdue for recare
We discuss outstanding treatment in each patient visit
Referrals and Advocacy
We show appreciation for our patients by thanking them in writing for any referrals
We use review software or personally ask patients for a review at every visit
We have an average rating of 4.7 or above on Google and Facebook
We respond to every positive and negative review within 3-4 business days
We use call tracking numbers on all of our lead driven marketing campaigns
We track both leading and lagging marketing KPIs for each strategy
We review our KPIs monthly and strategize on anything that falls short of our goal
We track active patients year-over-year
We give each strategy at least 90 days before changing anything
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