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There are certainly a lot of marketing acronyms floating around out there. In a sea of CTAs, ROIs, PPCs, CPCs, and dozens of others, there is one that your dental practice should pay particular attention to if you want to achieve peak performance for your dental website marketing. Conversion rate optimization (CRO) can be described as […]

There are a lot of really effective ways to generate new patient leads for your dental practice. Pay-per-click ads, search engine optimization, and other forms of digital advertising are probably the first things you think of. But you’re missing out if you’re not taking advantage of one of the best forms of dental lead generation […]

I’m sure that just about every article you’ve ever read about SEO for dentists recommends that you carefully track your analytics to get an accurate picture of its effectiveness. While I agree with that, I also realize that most dentists aren’t marketing data geeks (like yours truly). Many of you would be satisfied to simply […]

Wondering how your ranking is determined in a local search for dentists? It may seem like a bit of a mystery as to how exactly Google decides where to rank your business. But there is actually a list of known signals that SEO experts agree will determine where you will be positioned. Even if you […]

If you are a fee-for-service (FFS) practice, a typical dental marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS patients, your answer may be dental content marketing. Why use dental content marketing? Since the patients you […]

Are you making the most of your dental blogging? Dental blogs are great marketing tools for dental websites. The best ones are especially effective at generating new patients because they do four important things. Follow their examples and you can start seeing real results from your blog as well. Dental Blogs that Engage The content […]

So you’re searching for new dental website marketing ideas. And Google told you to come here – that must mean our very first idea (see below) is working! The real question is, why is dental website marketing so important? For today’s modern dentists (and even not-so-modern dentists), dental websites are the foundations for most effective […]

Dental print ads are one of the oldest, and most effective, ways to attract new patients to your practice. While most of the attention is on digital marketing, there are still opportunties for an effective, targeted print ad. Dropping a page into the “best dentist” issue of your city’s magazine, or buying an ad in […]

If you were to think of your dental practice’s marketing strategy as a race to attract new patients, you could take two approaches, just like that infamous showdown between Mr. Tortoise and Mr. Hare. You can think of dental digital advertising as Mr. Hare (all fast and furious) and traditional advertising as slow and steady […]

If you’re using dental advertising to attract new patients to your practice, great idea! But remember, you probably won’t be very successful if you’re just randomly running standalone dental ads. To bring more patients in, you’ll need to take a strategic approach. And that means structuring complete dental advertising campaigns. If the word “campaign” sounds […]