Dental advertising campaigns: your 6 steps to success
If you’re using dental advertising to attract new patients to your practice, great idea! But remember, you probably won’t be very successful if you’re just randomly running standalone dental ads. To bring more patients in, you’ll need to take a strategic approach. And that means structuring complete dental advertising campaigns. If the word “campaign” sounds […]
Traditional dental marketing, offline style
There are plenty of ways to use digital marketing to advertise your dental practice. But is that all there is? What if you are still falling short of your goals and want more visitors? It’s time to look at traditional dental marketing! If you’re wondering how to advertise your dental practice, there are some other, […]
Five Must-Haves for Dental Websites
If you’re building a new dental website (or upgrading your old one), it won’t do you much good to create something that looks nice but is unreliable and inefficient. The best dental websites have five important things in common to keep them running smoothly, and they’re things that you probably never even noticed. Hosting you […]
What does the best dental website design really look like?
“You have the best dental website design!” It’s nice to get compliments like that from patients and colleagues, but don’t let yourself think that great dental website design is just about having nice colors and pretty pictures. Website design involves optimizing all aspects of the user experience (U/X). Raising the bar for all elements of […]
Is your dental website a marketing machine?
Whether you realize it or not, the foundation for marketing your dental practice is your dental website design. The question is, is it doing a good enough job? And is it bringing in enough new patients? If not, but you’d better make sure your dental website marketing plan is focused on the areas that will […]
Use dental marketing funnels to attract new patients
Dental PPC for your dental practice may seem pretty straightforward—place an ad and wait for new patients to show up. However, there is so much more to dental marketing funnels than just that. But it’s not quite that simple. Your online ads are just one part of the overall digital dental marketing funnel that leads […]
Dental Digital Marketing: What Every Dentist Must Know.
In case you didn’t know, it has been more than 25 years since the birth of digital advertising. Dental digital marketing entered the world very shortly thereafter. The mid-nineties brought us the first online banner ad from AT&T and Yahoo’s launch of search ads. Since then, digital advertising has grown exponentially, leaving traditional marketing media […]
How to Present a Dental Treatment Plan to Your New Patients
Your first appointment with your new dental patient is going well. They seem to like your team. They’re impressed with your office. And you really seemed to hit it off when they sat in the chair. Then, comes the moment of truth — presenting the dental treatment plan. Although new patients will hope to get […]
Show and Tell: Use Dental Videos to Answer Your Patients’ Questions
By some estimates, nearly 75% of the American public have some level of anxiety about visits to the dentist. That means you have an uphill battle trying to comfort new patients who will be coming to your office for the first time. Showing is often more effective than telling, which is why dental videos are […]
Use the Right Kind of Dental Internet Marketing to Attract New Dental Patients
If you’re using dental internet marketing, you know that getting the best ROI depends on reaching the right people in the right place at the right time. Are you hitting the mark when it comes to using the right types of ads for the right reasons? Display Ads: Build awareness To build brand awareness about […]