The Pros and Cons of In-house Dental Membership Plans
I bet you’ve never thought of Amazon as competition for your dental practice. No, Jeff Bezos hasn’t released a new, mail-order dental treatment service (yet), but he does have Amazon Prime. More than 100 million Americans subscribe to Prime, and why not? For a reasonable annual fee, users get perks like free shipping, free services, […]
Dental Website SEO: the Good, the Bad, and the Ugly Things That May Be Hurting You
Dental website SEO is the art and science of what it takes to rank high in the search engines – and it’s a lot of work. After doing keyword research, writing seo copy, and optimizing title tags, you may think you have it all covered. But there may be some less obvious things dragging your […]
Building Your Dental Marketing Plan: Start With a SWOT Analysis
“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a plan for your dental marketing strategies. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to start is by completing a […]
How to Build a Dental Lead Generation Flywheel
When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]
Building Your Dental Marketing Plan: Focus on the Patient Journey
Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]