Building Your Dental Marketing Plan: Start With a SWOT Analysis
“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a plan for your dental marketing strategies. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to start is by completing a […]
How to Build a Dental Lead Generation Flywheel
When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]
Building Your Dental Marketing Plan: Focus on the Patient Journey
Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]
How Your Dental Office Demographics Should Influence Your Marketing Plan
How much do you know about your dental office demographics and your surrounding community at large? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing strategies. Without knowing who your patients (and future patients) are, it […]
Dental Marketing Plans Made Easy: 4 Steps You Need to Know
To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need dental marketing strategies. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the pain, […]