Dental Marketing

New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]

What is a dental metric and why does it matter to your marketing? Well, if you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental […]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker If you’re not measuring your dental ROI don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]

Every dental practice needs reviews From the inception of Healthgrades in 1999, online reviews on dental reputation management has become a force to be reckoned with. The pick-a-provider world of search is here to stay. Today, there are over a dozen different review sites that house reviews on practices just like yours, making reputation management […]

Marketers recently shared that 42 percent of people think that Facebook ads are important or crucial to their current business. Social media is an important strategy, and Facebook ads for dentists are the place to start. Nearly seventy-five percent of all internet users are on Facebook, which means that the majority of your target audience […]