Why you should prioritize dental email marketing and how to do it
I have some good news, and I have some bad news. Here’s the bad news first. You’ve probably been missing out on one of the most cost effective forms of dental marketing you could possibly use to generate more appointments for your office. Ugh! OK, but wait, here’s the good news. You may already have […]
Dental Branding: 6 Must-Have Elements To Build Your Brand Identity
There is no question that a strong dental brand identity is important to the success of your business. After all, your dental branding efforts are central to developing visual identity, helping to set you apart in a competitive industry. Paul Rand, the legendary designer of corporate logos for UPS, IBM, and ABC, stated that “logo […]
Why isn’t your advertising filling your patient schedule?
You’ve always heard that advertising can be a highly effective way to fill gaps in your dental patient schedule and keep your flow of production consistent. So, why hasn’t it produced results for your office? You may be tempted to throw in the towel on all of your dental marketing, thinking it “just doesn’t work.” […]
The hidden costs of an open dental schedule
Maintaining a consistently filled dental schedule is essential for the success and profitability of your dental practice. An open dental schedule not only signifies lost revenue opportunities but also affects various aspects of your business. Let’s delve into the challenges posed by schedule gaps and explore effective solutions to address them. Negative Patient Perception and […]
Do patients think you’re actually worth it?
As a fee-for-service dental practice, filling your schedule can be a bit more challenging than it is for offices that participate with dental insurance plans. After all, they will need to reach for their wallet and give you money out of their own pocket. That involves some amount of decision on their part to ask […]