Tracking Your Dental Marketing ROI: A Real-World Example

dental marketing roi

One of the most common things I hear from the dentists I work with is that they aren’t getting a good dental marketing ROI from their strategies, and I can certainly understand where they are coming from. After all, while dental school may have fully prepared them for practicing dentistry, it doesn’t offer much when […]

Added on: January 11, 2023 | Posted In: Dental Marketing, ROI

How Much Are Your Competitors Spending on Their Dental Marketing Budgets? (And Why You Shouldn’t Care.)

person typing with dollar bills flying

Are you keeping up with the Joneses? Or at least Dr. Jones down the street? Maybe it’s just the Greener Grass Syndrome, but it sure seems like he gets more new dental patients, drives a nicer car, has better looking kids, and plays to a lower golf handicap. Does he spend more than you on […]

Added on: June 7, 2020 | Posted In: Budgeting, Dental Marketing, ROI

FYI About ROI: How to Know If You’re Getting the Most From Your Dental Marketing Budget

ROI on digital touchscreen

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker Does that sound like you? If so, don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]

Added on: May 31, 2020 | Posted In: Dental Marketing, ROI

Dental Call Tracking: Does Your Practice Need it?

looking at different logos

The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are you able to determine what’s […]

Added on: October 16, 2019 | Posted In: Call Tracking, Dental Marketing, ROI

Key Dental KPIs to Master for a Thriving Practice

people calculating black and white

If you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental KPIs will allow you to pinpoint issues that are cutting your profits and make […]

Added on: October 10, 2019 | Posted In: Dental Marketing, ROI