How To Get More Dental Patients From Your Marketing

How To Get More Dental Patients From Your Marketing

When dental practices are figuring out how to get more dental patients, they often turn to dental marketing experts to help make the phone ring. The truth is, getting the phone to ring is only the beginning of the new patient’s journey. While many marketing companies track conversion in terms of clicks and calls to determine if their marketing is doing its job, calls don’t mean diddly if the patients aren’t producing for you.

5 Tips for How to Get More Dental Patients

Alright, learning how to get more dental patients can be both challenging and rewarding. However, when it comes to growing your dental practice, it’s not just about getting new dental patients to glance your way; it’s about really connecting with the local community. Think about it: how to attract new patients to your dental practice is more than just numbers. It’s about building a relationship based on trust, showing off what makes your care special, and ensuring every visit is top-notch. Each step we’re about to dive into is a key part of this bigger picture. We’re not just trying to get the phone to ring for an appointment; we’re aiming to create a bond with people who’ll think of your dental office as their go-to spot.

So, let’s learn how to grow a dental practice with a combination of tech-savvy, personal touch, and smart strategies to bring in those new patients and keep them coming back. It’s all about offering quality that speaks volumes and makes your business the talk of the town! Here are five key steps to a successful dental marketing campaign.

  1. Get the new patient to call you

This one is on us (and every dental marketing company!). We help our practices craft the right message, to the right audience, in the right medium. There are lots of steps that may have motivated a potential new patient to get to this point – your website, your social media presence, your reviews, your Google Ads, a postcard, print, radio, television… etc. Whatever marketing strategies you employ, the intention is to drive your new patient opportunities. Each aspect of your communication is a vital piece in the puzzle of how to increase patient volume in a dental office.

  1. Answer the phone

Don’t laugh. If you want to figure out how to get new dental patients and are understaffed up front, I guarantee you are missing new patient opportunities. They are ready, right now for you to wow them… but if you didn’t answer, “Well, hey, this next dental practice on the list has almost the same number of reviews and star-rating. I’ll try them.” If you haven’t implemented dental call tracking software to measure your marketing efforts, you may be blissfully ignorant of all the new patient calls you are missing. Let us give you some hard numbers to digest based on years of tracking new patient phone calls:   

On average, 1 out of every 4 calls a dental practice receives goes to voicemail.

75% of calls that go to voicemail do not leave a message. *

(*Based off of over 22,504 screened voicemail calls.)

If you think they will call back, or if you assume they will leave a message, think again. (Want to see how your practice compares? Check out our dental call tracking software, Smart Market Dental, if calls going to voicemail are an issue for you.)

TIPS

  • Make sure your calls roll over to the back when the front desk is on a call.
  • Stagger your team’s lunch breaks so you always have phone coverage.
  • If your practice works odd hours, consider offering phone coverage during those times patients would “expect” you to be open even if you aren’t seeing patients during those hours.  
  • Allow patients to appoint online. (Here’s how.)
  • Consider a service for overflow and after-hours phone calls.
  1. Get the new patient to appoint

Alright front desk team, time to roll up your sleeves. This is a conversation where your choice of words really does matter. Some callers are price shoppers. Some callers don’t want to hear a word you have to say about the practice until you have confirmed that you take their insurance. Some are so keen to only seek out IN NETWORK providers, they will thwart your every effort to explain how their dental insurance is barely worth the paper it is printed on.

The average dental practice converts 59% of their new patient opportunities.

That’s where the knack for how to get more patients in a dental office really comes into play. If your team doesn’t know how to confidently navigate the tough conversations that new patients throw their way, you can kiss that new patient goodbye. We know all about the struggles your team faces. If you have call tracking for your dental practice, we recommend you listen in.

  1. Get patients to commit to treatment

Step 4 really could be a lot of different things. But the most common missed opportunity is diagnosed treatment that goes untreated. Whether they had aspirations of the perfect smile, or if they had a tooth in desperate need of restoration, the way you communicate the value of the service you can provide them could be the difference between dental marketing that barely pays for itself, and a campaign that gives you an unbelievable ROI. Remember, how to get more patients into your dental practice hinges on how effectively you can convert these treatment plans.
Factors that Influence Treatment Plan Conversion:

  • How do you present treatment?
  • Where do you present it?
  • What materials do patients walk out the door with?
  • Have you provided any formal training to the team member who presents the financial arrangements?

Understanding how to get more patients for a dental office means refining these factors to ensure every patient leaves with a treatment plan and the confidence and desire to follow through.

  1. Make them raving fans

You worked hard to get this new patient. Your team got them in the door, ‘WOWed’ them, and they walked out feeling and looking like a million bucks. If you want your dental marketing dollars to exponentially increase your new patient flow, the very best thing you can do is provide a new patient experience that inspires them to share. Your most reliable, highest-producing patients will come to your practice because other patients told them about you.