When the Going Gets Tough, the Tough Dentists Get Marketing

dental marketing in tough times

As dental practices start to feel the crunch of a troubled economy, it’s only natural to think that the best course of action is to find ways to cut expenses. That makes sense, but not if you’re viewing dental marketing as one of those expenses. Marketing is more of an investment than a cost. To […]

Added on: September 10, 2020 | Posted In: Budgeting, Dental Marketing, Favorites

How Much Are Your Competitors Spending on Their Dental Marketing Budgets? (And Why You Shouldn’t Care.)

person typing with dollar bills flying

Are you keeping up with the Joneses? Or at least Dr. Jones down the street? Maybe it’s just the Greener Grass Syndrome, but it sure seems like he gets more new dental patients, drives a nicer car, has better looking kids, and plays to a lower golf handicap. Does he spend more than you on […]

Added on: June 7, 2020 | Posted In: Budgeting, Dental Marketing, ROI