How to Set the Right Expectations for Your New Dental Patients
New dental patient expectations are set earlier than you think It used to be that the new dental patient experience started with the first call to the office. That has changed. Even though the initial phone call is the first two-way communication between the new patient and the dental office, the expectations for that conversation […]
A Common Sense Approach to Converting New Dental Patient Phone Calls
In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing and start getting new dental patient phone calls, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple” procedure gets botched, and the opportunity is […]
The Complete Guide to Dental Patient Financing
As a dentist, you’re no doubt constantly searching for ways to improve the quality of care you provide to patients… and improve the quality of your practice in the process. One thing you may have overlooked that can help both you and your patients is dental patient financing. That’s why we’ve compiled this guide to […]
Do you have authentic dental branding? The reviews are in.
The brand image for your dental practice is the foundation for all of your dental marketing. It’s what creates the first impression people have about you before they even step foot in your office. But what about after they visit you? Does the reality of who you are meet the expectations they had? If not, […]
Why dental taglines are important for your brand
Dental taglines can be one of the most challenging elements of your brand identity to create. Its job is to tell the world “why me” and make your practice memorable, all in a few short words. In fact, it can be so challenging that most dental brands lack one completely. Maybe you think you don’t […]
How dental marketing AI can solve real world practice marketing challenges
Marketing your dental practice is important. You get that. But it’s also a lot of work. So while you’re focused on practicing dentistry and treating patients, who is going to step in and help you keep your marketing running full steam? I have just one answer: Dental Marketing AI. For the AI novice, the best […]
The Pros and Cons of In-house Dental Membership Plans
I bet you’ve never thought of Amazon as competition for your dental practice. No, Jeff Bezos hasn’t released a new, mail-order dental treatment service (yet), but he does have Amazon Prime. More than 100 million Americans subscribe to Prime, and why not? For a reasonable annual fee, users get perks like free shipping, free services, […]
Four creative ways to get more dental patient referrals
Four creative ways to get more dental patient referrals Ask for a referral before the appointment Conduct a patient survey Reach out to patients directly Reach out to patients indirectly Whenever one of your patients has a very positive treatment experience in your office, you naturally would (or, at least should) seize the moment and […]
Dental Website SEO: the Good, the Bad, and the Ugly Things That May Be Hurting You
Dental website SEO is the art and science of what it takes to rank high in the search engines – and it’s a lot of work. After doing keyword research, writing seo copy, and optimizing title tags, you may think you have it all covered. But there may be some less obvious things dragging your […]
Is Dental SEO Important for Your Practice?
You may have some doubt as to whether or not you actually need to be concerned with search engine optimization (SEO) as part of your dental website marketing strategy. Is it really that important to rank highly in search engine results? Your dental SEO efforts (or lack thereof) can have a greater impact that you […]