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The most important marketing move you can make for your practice is to find a way to be unique. When it comes to your dental marketing strategies, being the same as everyone else is just about as good as being invisible. You need to determine what will make you stand out, and creating a dental […]

Unless you happen to be the only game in town, you’ll have to deal with dental practice competition. It happens to almost every practice, unless you’re surrounded by farms and a lot of cows. If you think the key to success is beating your competitors at their own game, guess again. In most cases, they’ve […]

You probably have the demographics for your ideal dental patient figured out already. (If not, read this article.) But demographics really only address “who” those patients are. If you want to dig into the what, where, why, and how of the patients you are trying to attract to your dental practice, you need to develop […]

Not to put any pressure on you, but selecting the right dental logo (along with the right name) can be the toughest part of branding your practice. A visual representation of your dental brand, your logo will appear everywhere from signs to stationery to ads to billboards. And, much like a bad tattoo, a poor […]

Let’s face it. If dental referral marketing was easy, agencies like us would probably be out of business. Think about it. If each of your happy patients told their friends, families, co-workers, neighbors, and complete strangers how great your office was, you’d be turning away an overflow of new dental patients. So, where the heck […]

“How did you hear about our office?” As surprising as it may be in today’s digital world, many practices still consider that to be “tracking” their dental advertising. (As a marketer, just hearing that question makes me cringe more than the sound of fingernails screeching across a chalkboard.) Obviously, those dentists are barely scratching the […]

If you were to ask me what dental billboards (or any billboards to be honest) I passed on my commute this morning, do you honestly think I could tell you? Well, actually, since I am a bit of a marketing geek, I do happen to make it a point to study those large display advertisements […]

The phone rings. A patient is checking out at the front desk, one just walked in the front door, and hygiene is walking another patient up to checkout. What happens? Obviously, the phone call goes unanswered. You’re not an octopus with 8 arms to do everything needed all at once, after all. And besides, they’ll […]

The industry standard phone conversion metric for dentists is 30%-50%. That means for every 100 people who call your private dental practice, 30-50 of them are scheduled for an appointment by the end of the phone call. That number may sound acceptable, but most dental practices fall below that conversion rate. Your phones are the […]

The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are you able to determine what’s […]