Integrated Dental Marketing: How SEO, PPC, and Websites Work Together
Marketing your dental practice isn’t just about showing up—it’s about showing up everywhere the right patients are looking. Independent dentists can’t just “do a little SEO” or “run some ads” anymore and expect the phone to ring. DSOs already know the secret: every piece of marketing works better when it’s connected. That’s what integrated dental […]
Rebranding a Dental Office? Learn the When, How and What.
There are a myriad of reasons for rebranding a dental office. Regardless, having an established brand for your dental practice is imperative to reach your full potential. The right branding is the key to attracting and retaining your ideal patients and the foundation for all of your dental marketing efforts. Unfortunately, having a brand image […]
Use dental content marketing to attract more fee for service patients
If you are a fee-for-service (FFS) practice, a typical dental marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS patients, your answer may be dental content marketing. Why use dental content marketing? Since the patients you […]
Dental Reviews by Patients: A Guide for Your Practice
There is no doubt that word of mouth advertising is the best kind of dental marketing you can have for your practice. A patient referral is obviously the best outcome you can get from a satisfied patient, but a positive review for a dental office is also valuable, since it has the potential of reaching […]
How Your Dental Office Demographics Should Influence Your Marketing Plan
How much do you know about your dental office demographics and your surrounding community at large? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing strategies. Without knowing who your patients (and future patients) are, it […]