The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are… Read More…

added on: October 16, 2019

people calculating black and white

If you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key dental metrics that you need to understand and monitor consistently. Monitoring these metrics will allow you to pinpoint issues that are cutting your… Read More…

added on: October 10, 2019
Posted In: Dental Marketing, ROI

dialing office phone black and white image

All dentists want to have profitable practices. After all, the more profitable the practice, the more money there is to go around. Typically, more money equals a happier, more productive, and committed team, a happier dentist, and in turn, happier patients. It’s a win-win-win. But profit doesn’t happen accidentally. To… Read More…

added on: October 3, 2019
Posted In: ROI

calculating KPI's black and white image

One of the most common things I hear from the dentists I work with is that they aren’t getting a good dental marketing ROI from their strategies, and I can certainly understand where they are coming from. After all, while dental school may have fully prepared them for practicing dentistry,… Read More…

added on: September 25, 2019
Posted In: Dental Marketing, ROI

all hands in the center team black & white

We love dental social media marketing so much. That’s why a few members of our team recently trekked to Philadelphia for the Digital Marketing Summit on a continuing education quest. (Yes, there was a minor cheesesteak binge session, but there was also a major learning experience.) One of the commonalities… Read More…

added on: August 29, 2019
Posted In: Social media

light bulbs containing marketing words in the filaments B&W

What does a movie from nearly 20 years ago have to do with internet dental marketing and social media for dentists? It’s all about these two little words: bona fide.  I’m talking about the Coen Brothers classic, “O, Brother Where Art Thou?” George Clooney’s character is consistently called out for… Read More…

added on: August 19, 2019
Posted In: Social media

social media metrics concept black and white

You’re excited. You’ve really done your homework and boosted your dental social media marketing efforts. Things are off to a good start, but how do you know if what you’re doing is working or how long it will be until you’ll start to see the results you want? Don’t start… Read More…

added on: August 13, 2019
Posted In: Social media

evaluation concept black and white

Even if you live in a place where the seasons stay the same, change is in the air when fall and back-to-school season rolls around. This is the perfect time of year (especially if you’re a pediatric office or super family-friendly) to use dental Facebook posts to take advantage of… Read More…

added on: August 8, 2019
Posted In: Social media

man in front of chalk drawing of muscles black and white

Feel the wave of relief wash over you as we let you in on a little secret about social media for dentists – you don’t have to be the best, you just need to stay ahead of the rest.  That’s right. Go ahead and put away all of the ideas… Read More…

added on: July 30, 2019
Posted In: Social media

raising hand asking question black & white image

Look at you, taking the time out of your busy day to understand how dental Facebook posts really work. (Go ahead, give yourself a little pat on the back. We can wait.)  The truth is, so many dentists and office administrators don’t have the time to mess with Facebook or… Read More…

added on: July 25, 2019
Posted In: Social media

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