Media

As important as internal marketing and dental websites are to your practice growth, we’ve seen that doctors who still utilize “traditional” dental advertising like print, radio, tv and outdoor, get significantly higher traffic on their site and more phone calls than those who just sit around waiting for a prospective patient to decide it’s time […]

This summer, I received at least half a dozen calls from a doctor or office manager, asking me to get them advertising rates on a particular radio station, magazine, cable news network or billboard. My first reaction (before starting any research) is always to ask, “Dr. X, why are you interested in this particular dental […]