Dental Advertising


Dental print ads: Why aren’t yours so great?

dental print advertising

Dental print ads are one of the oldest, and most effective, ways to attract new patients to your practice. But to get the results you’re looking for they can’t just be good… they need to be great. What does it take to create a print dental advertisement that gets results? There are four “great” things […]

Added on: January 31, 2022 | Posted In: Dental Advertising

Is your dental direct mail advertising a waste of money?

dental advertising direct mail

When you think of dental direct mail advertising, you probably consider it to be completely disconnected from today’s digital marketing strategies, and maybe even how dental practice advertising “used to” be. Many dentists are wary of using direct mail because they don’t believe that its effectiveness can be accurately tracked and measured, especially compared to […]

Added on: January 19, 2022 | Posted In: Dental Advertising

Dental digital advertising vs. dental traditional advertising… the tortoise and the hare

types of dental advertising

If you were to think of your dental practice’s marketing strategy as a race to attract new patients, you could take two approaches, just like that infamous showdown between Mr. Tortoise and Mr. Hare. You can think of dental digital advertising as Mr. Hare (all fast and furious) and traditional advertising as slow and steady […]

Added on: November 22, 2021 | Posted In: Dental Advertising

Dental advertising campaigns… your 6 steps to success

dental advertising campaign

If you’re using dental advertising to attract new patients to your practice, great idea! But remember, you probably won’t be very successful if you’re just randomly running standalone dental ads. To bring more patients in, you’ll need to take a strategic approach. And that means structuring complete dental advertising campaigns. If the word “campaign” sounds […]

Added on: November 17, 2021 | Posted In: Dental Advertising

How to advertise your dental practice… offline

dental advertising

There are plenty of ways to use digital marketing to advertise your dental practice. But is that all there is? What if you are still falling short of your goals and want more visitors? If you are wondering how to advertise your dental practice, there are some other, somewhat forgotten, traffic sources out there that […]

Added on: November 12, 2021 | Posted In: Dental Advertising, Dental Marketing