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3 Reasons You Need a Landing Page
Written By: Jen Bernstein - May 16, 2017

Before you understand why you need a landing page, it’s always a good idea to make sure you know what a landing page is. In the world of marketing, a landing page is a standalone web page that is distinct from your main website and designed with one main goal. And many times that one…
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Google Listings – Doctor Names vs. Brand Names
Written By: Jackie Brown - March 22, 2017

  We often get asked questions about Google listings: How should our practice be listed? Should the doctors have their own listings? How do we stop the random ones from popping up? We’ve got a guide to help answer all of these questions, but first, use the tool below to see how accurate your listings…
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Who, What, And Why of Social Media
Written By: Jackie Brown - March 1, 2017

Are you a social media maven? Or do you find all this tweeting, sharing, and posting a big ball of confusion? Whether we like it or not, social media is now an absolute integral part of business marketing. So, we’d like to help you unravel the world of social by showing you the four most…
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Smart Marketing Strategies for 2017
Written By: Xaña Winans - January 17, 2017

January always fills us with hope for a more successful, better organized, and more profitable year. If you’ve got a plan in place, you’re headed in the right direction. If you don’t, you may want to download my podcast on Smart Marketing Strategies with Howard Farran and Dentaltown. Here’s a taste of what you’ll learn: Why you need…
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Want More Rave Reviews?
Written By: GPM Webmaster - January 4, 2017

You need reviews on Google. And Yelp. And a handful of other review sites that savvy patients look at. We understand that it can be challenging to get patients to actually leave a stellar review. No worries, we can help. With Rave Reviews, it’s simple. You send a review link to a patient’s cell and they can share their…
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Posted In: Newsletter

Adding an Associate? Success Starts Here.
Written By: Xaña Winans - October 31, 2016

At least once or twice a month we get the call. “Hey, I hired an associate a few months ago, gave them all my patients, and now neither of us are making any money. Help!” Sound familiar? Don’t worry, you’re not alone. The siren’s call of adding an eager young dental school graduate to take…
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Posted In: Dental Marketing

The Power of Patient Feedback
Written By: Bess Cincotta - October 11, 2016

Are you using testimonials and feedback to help potential patients learn why they should choose your practice? If not, you should be. If you are, are they up-to-date and effective? We’re here with helpful tips so you can make the most out of your compliments and kudos. 1) NUMBERS NEVER LIE We love up-to-date data….
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Posted In: Dental Marketing

Marketing Plan for LESS!
Written By: GPM Webmaster - September 20, 2016

Right about now, we’d like to issue 2016 a hefty speeding ticket for moving so fast. I mean, it’s almost October already? That means 2017 is just around the corner, and it’s time to take a break, and take a moment to think about what your 2017 marketing goals look like. Do you have a clear…
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Don’t Let Rogue Google Listings Hurt Your Business.
Written By: Danny Cole - September 1, 2016

Just when you thought it was safe to turn your attention to other things, someone calls you out of the blue and says your hours are wrong on your Google Plus page. “How can that be? I just checked that!” Sure enough, you find another listing for your practice or for an individual doctor in…
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The Laws of Attraction: Getting New Patients from Existing Patients
Written By: Alison Micheletti - August 11, 2016

New patients are absolutely never ever a bad thing – especially when they’ve been turned on to the practice by the happy patients who already love you and your talented team. If you’re not using your existing patient base to attract new smiling faces, then you might want try these 4 fast ways to help…
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