Table of Contents
- An Introduction to Social Media Marketing for Dentists
- Social Media for Dental Practices - Do You Need It?
- The Best Social Media Platforms for Dentists
- Planning Your Dental Social Media Content
- Does Dental Social Media Really Work?
- DIY or Hire a Dental Social Media Marketing Agency?
Should your dental practice be social?
More than 75% of dental practices use social media to attract patients. But does that mean dental social media marketing […]
Can’t decide if you should be social?
Maybe you’re one of the 75% of dental practices that already uses social media to build your business. Or maybe […]
The best social media channels for dental marketing
So, you’ve decided that you want to use social media to market your dental practice. (Smart move!) But there are […]
Dental Social Media: Mastering “The Big Four”
Feel the wave of relief wash over you as we let you in on a little secret about dental social […]
The three best social channels for marketing your dental practice
Having choices is great, but sometimes too many options can be overwhelming. That can definitely be the case with social […]
Facebook is without a doubt the most popular social media platform used by dentists for marketing purposes — and with good reason. Facebook reaches 69% of American adults and 74% of users are on the platform every day.
Appealing to a more “adult” audience that skews toward female users, Facebook is an ideal place to share blog posts, photos, videos, infographics, quick updates from your office, and fun items like birthdays and contests.
Facebook is also great because it allows you to set up a Facebook Business Page, which provides users with useful information about your dental practice, including hours, location, contact information, and more. You’ll also need a Business Page if you plan to do any Facebook advertising.
Getting Down to Business with Your Dental Facebook Page
I’m sure you know that dental social media is a fantastic marketing tool for practices. Facebook, in particular, is the […]
Is Your Dental Practice’s Facebook Page Socially Acceptable?
You have a Dental Facebook account for your practice, but do you know what kind of content you should be […]
Let’s Face It, Your Dental Office’s Facebook Ads Could Be Better
Facebook ads are a great form of social media marketing for dentists. But are you getting the results you were […]
Instagram, which is actually part of Facebook, is a more visual social media platform geared toward the under-35 crowd. Instagram is the place to share photos and short videos, making it a great choice for cosmetic dentists to show off before and after images. It’s also a great place to share quick educational videos to help your patients keep their teeth healthy. Instagram isn’t designed to link out to external content, like your website or blog, so you might want to focus your Instagram posts on branding more than lead generation.
Instagram for Dentists: 10 Ideas for Posting Inspiration
1. Educational Instagram Video Posts for Dentists 2. Behind the Scenes Dental Instagram Post Ideas 3. Instagram Inspiration Posts for […]
6 Tips to Create Great Instagram Ads for Your Dental Practice
Have you been thinking about how to advertise your dental practice on Instagram? It’s certainly worth considering if you’re not […]
People don’t generally think of YouTube as a social media channel, but it actually has more users than Facebook. If your office produces video content, then posting it to YouTube is a good move. It is also worth mentioning that YouTube is the world’s largest search engine, even bigger than Google.
Should You YouTube for Your Dental Office?
What are the best dental social media platforms you can use to promote your practice? Facebook? Instagram? How about YouTube? […]
YouTube Ads for Dentists: Should You Try It?
So you want new dental patients (and really, who doesn’t?) to fill your chairs? What if I told you you […]
There are a few other social media platforms that may be beneficial to certain types of dental practices or in special cases.
LinkedIn is primarily a business-to-business platform, and not necessarily a good way to reach patients. It can, however, be a good way to network with colleagues if you are a specialty practice that relies on professional referrals.
Twitter is popular, but is geared toward timely, news-worthy content that has a short shelf life. That means you’ll need to be very active posting content to remain visible. Most dental offices can’t keep up with the volume necessary to build a following on Twitter.
Pinterest is another visual platform that can possibly be useful for eye-catching dental social media content. But it is generally very hard to build any sort of meaningful audience to be worth the effort. Pinterest can, however, be a valuable resource for content and creative ideas.
TikTok, a newer platform popular with Millennials and Gen Z users, is all about sharing short video clips 15 to 60 seconds in length. Because of its limited length, TikTok can be useful for grabbing attention and pushing users to your other social channels for longer content.
Should You Use Twitter to Market Your Dental Practice?
Should you be using Twitter to market your dental practice? The short answer is “maybe.” To be honest, Twitter is […]
How to plan a successful social media strategy for your dental practice
Ready to get started with social media marketing for your dental practice? Great! Just like with any other marketing strategy, […]
Stop Sucking at Dental Social Media: Involve Your Team!
We love dental social media marketing so much. That’s why a few members of our team recently trekked to Philadelphia […]
Three Hidden Truths to Know About Your Dental Social Media Marketing
What does a movie from nearly 20 years ago have to do with internet dental marketing and social media for […]
What’s your plan for your social media?
Ready to get started with social media marketing for dentists? Great! What should you do first? Post some photos? Record […]
Is your social media working for your dental practice?
Knowing how well your dental social media marketing efforts are performing is important. Even though the platforms you use are […]
Is your social media working?
Is your dental practice’s social media carrying its weight when it comes to your marketing? Hi, I’m Xaña Winans, Founder […]
Social Media for Dental Practices - Do You Need It?
Your first question about dental social media marketing is probably “do we really need it?” While more than 75% of dental practices use social media to attract patients, that doesn’t necessarily mean it’s a good fit for your office. There are a number of pro’s and con’s to consider when deciding whether or not to add it to your marketing mix.
Why dentists should use social media marketing
Build your brand
For dentists, social media is a great way to showcase the personality of your brand. While your paid advertising promotes the benefits of coming to your practice, social media gives patients some insight about you and your team, helping to build a relationship before they even set foot in your office. Social media can also be a great opportunity for dentists to share knowledge and build their status in the community as a trusted healthcare provider.
Attract new patients
Social media channels can be a very effective way to target new patients for your practice. Some of this can be accomplished through organic reach, but paid ads can really target people based on a number of demographic and behavioral characteristics, allowing you to zero in on your “ideal” patients. Interacting with the people who engage with your dental social media posts through likes, shares, and comments also helps to show new patients how actively involved you are and can amplify your reach.
Connect with your current patients
Engaging your current patients is just as important as trying to reach new patients. Sharing content that informs them helps keep them connected to your team and can also encourage them to recommend your office to other people they are connected with online.
Help your SEO
Humans aren’t the only ones paying attention to your activity on social media. Search engines also get ranking signals from your social media activity, so the more active you are on social media, the better your chances of moving up the rankings.
Things to consider
If you’re managing your own social media marketing, it can be time-consuming. Generating ideas, creating content, and posting on a consistent basis can require more effort than your team members can devote to it. Sharing the responsibilities among multiple people in your office can help spread out the burden, but be realistic about the total amount of time you plan to spend on social media before diving in.
Social media platforms like Facebook and Instagram are free to use, but that doesn’t mean that marketing through them comes without cost. Until you build up an organic audience, you’ll likely need to spend some money to reach enough people to make a difference. Also consider that creating your content may involve some expenses as well, especially if you are including photography and video in your strategy.