How Dental Website Design Affects SEO and Patient Conversion
When most dental practices think about improving their website, the focus often falls on how it looks. But while a visually appealing website is important, it’s just one part of a much bigger picture. The design of your dental website doesn’t just affect aesthetics—it directly impacts how well your site ranks in search engines and […]
How to measure your dental SEO performance (without measuring your dental SEO performance)
I’m sure that just about every article you’ve ever read about how to measure your dental SEO performance recommends carefully tracking analytics. While I agree with that, I also realize that most dentists aren’t marketing data geeks (like yours truly). Many of you would be satisfied to simply know if it’s working or not. Well, […]
Local SEO for Dentists: Industry Tips to Improve Your Rankings
Getting your dental practice noticed on search engines is important, but it’s even more important to rank well when people are performing a local search for dentists. Local SEO can be a highly effective addition to your marketing strategy, ensuring your practice is visible to those who are most likely to become your patients. Why […]
Dental Website SEO: the Good, the Bad, and the Ugly Things That May Be Hurting You
Dental website SEO is the art and science of what it takes to rank high in the search engines – and it’s a lot of work. After doing keyword research, writing seo copy, and optimizing title tags, you may think you have it all covered. But there may be some less obvious things dragging your […]
Is Dental SEO Important for Your Practice?
You may have some doubt as to whether or not you actually need to be concerned with search engine optimization (SEO) as part of your dental website marketing strategy. Is it really that important to rank highly in search engine results? Your dental SEO efforts (or lack thereof) can have a greater impact that you […]