Table of Contents
- An Introduction to Social Media Marketing for Dentists
- Social Media for Dental Practices - Do You Need It?
- The Best Social Media Platforms for Dentists
- Planning Your Dental Social Media Content
- Does Dental Social Media Really Work?
- DIY or Hire a Dental Social Media Marketing Agency?
Should your dental practice be social?
More than 75% of dental practices use social media to attract patients. But does that mean dental social media marketing […]
The best social media channels for dental marketing
So, you’ve decided that you want to use social media to market your dental practice. (Smart move!) But there are […]
Dental Social Media: Mastering “The Big Four”
Feel the wave of relief wash over you as we let you in on a little secret about dental social […]
Facebook is without a doubt the most popular social media platform used by dentists for marketing purposes — and with good reason. Facebook reaches 69% of American adults and 74% of users are on the platform every day.
Appealing to a more “adult” audience that skews toward female users, Facebook is an ideal place to share blog posts, photos, videos, infographics, quick updates from your office, and fun items like birthdays and contests.
Facebook is also great because it allows you to set up a Facebook Business Page, which provides users with useful information about your dental practice, including hours, location, contact information, and more. You’ll also need a Business Page if you plan to do any Facebook advertising.
Getting Down to Business with Your Dental Facebook Page
I’m sure you know that dental social media is a fantastic marketing tool for practices. Facebook, in particular, is the […]
Is Your Dental Practice’s Facebook Page Socially Acceptable?
You have a Dental Facebook account for your practice, but do you know what kind of content you should be […]
Instagram, which is actually part of Facebook, is a more visual social media platform geared toward the under-35 crowd. Instagram is the place to share photos and short videos, making it a great choice for cosmetic dentists to show off before and after images. It’s also a great place to share quick educational videos to help your patients keep their teeth healthy. Instagram isn’t designed to link out to external content, like your website or blog, so you might want to focus your Instagram posts on branding more than lead generation.
Instagram for Dentists: 10 Ideas for Posting Inspiration
1. Educational Instagram Video Posts for Dentists 2. Behind the Scenes Dental Instagram Post Ideas 3. Instagram Inspiration Posts for […]
People don’t generally think of YouTube as a social media channel, but it actually has more users than Facebook. If your office produces video content, then posting it to YouTube is a good move. It is also worth mentioning that YouTube is the world’s largest search engine, even bigger than Google.
Should You YouTube for Your Dental Office?
What are the best dental social media platforms you can use to promote your practice? Facebook? Instagram? How about YouTube? […]
There are a few other social media platforms that may be beneficial to certain types of dental practices or in special cases.
LinkedIn is primarily a business-to-business platform, and not necessarily a good way to reach patients. It can, however, be a good way to network with colleagues if you are a specialty practice that relies on professional referrals.
Twitter is popular, but is geared toward timely, news-worthy content that has a short shelf life. That means you’ll need to be very active posting content to remain visible. Most dental offices can’t keep up with the volume necessary to build a following on Twitter.
Pinterest is another visual platform that can possibly be useful for eye-catching dental social media content. But it is generally very hard to build any sort of meaningful audience to be worth the effort. Pinterest can, however, be a valuable resource for content and creative ideas.
TikTok, a newer platform popular with Millennials and Gen Z users, is all about sharing short video clips 15 to 60 seconds in length. Because of its limited length, TikTok can be useful for grabbing attention and pushing users to your other social channels for longer content.
How to plan a successful social media strategy for your dental practice
Ready to get started with social media marketing for your dental practice? Great! Just like with any other marketing strategy, […]
Stop Sucking at Dental Social Media: Involve Your Team!
We love dental social media marketing so much. That’s why a few members of our team recently trekked to Philadelphia […]
Three Hidden Truths to Know About Your Dental Social Media Marketing
What does a movie from nearly 20 years ago have to do with internet dental marketing and social media for […]
Is your social media working for your dental practice?
Knowing how well your dental social media marketing efforts are performing is important. Even though the platforms you use are […]