facebook family

You have a Facebook account for your dental practice, but do you know what kind of content you should be sharing? You’ve probably heard the cautions (over and over) from social media experts to not use Facebook for pushy marketing tactics. But what should you post that will build a… Read More…

added on: July 13, 2020

dental appointment

In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing, and a new patient might be on the other end, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple”… Read More…

added on: July 7, 2020

dental email marketing

Congratulations! You’ve generated a new patient lead through your dental website. Now what? Most of your leads won’t be ready to schedule their first dental appointment right away. (Marketo says only 50% of leads are ready to make a decision on the spot.) And if you just sit back and… Read More…

added on: July 6, 2020

dental landing pages

Are you running into traffic problems? No, I’m not referring to the bumper-to-bumper kind. I mean online visitor traffic to your dental landing page. There are plenty of ways to use digital media to generate landing page visits. You have social media, PPC, SEO, and blogs, just to name a… Read More…

added on: June 30, 2020
Posted In: Dental Marketing

dental landing pages

Hey dentists, do you want to get more new patient leads for your practice? “Yes! We do!” And do you know the best ways to use landing pages to get them? “Ummm, no, we don’t.” That’s what I thought. In case your next response was “What’s a landing page?” they… Read More…

added on: June 29, 2020
Posted In: Dental Marketing

dental marketing plan

Write a marketing plan? Ugh! Marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, a comprehensive dental marketing plan is really just a… Read More…

added on: June 24, 2020
Posted In: Dental Marketing

SWOT analysis for dental offices

“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a marketing plan for your dental practice. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to… Read More…

added on: June 22, 2020
Posted In: Dental Marketing

dental email marketing

I have some good news, and I have some bad news. Here’s the bad news first. You’ve probably been missing out on one of the most cost effective forms of marketing you could possibly use to generate more appointments for your dental office. Ugh! OK, but wait, here’s the good… Read More…

added on: June 16, 2020
Posted In: Dental Marketing

happy dental patient

If you could get 80 percent of your revenue from just 20 percent of your patients, would you take it? If you’re familiar with the Pareto principle (maybe you’ve heard it referred to as the 80/20 rule), you know what I’m talking about. This unique ratio has shown up in… Read More…

added on: June 15, 2020

dental marketing budget

It only takes one trip to a public beach to realize that “one size fits all” is a fallacy. The same goes for marketing budgets. Having a budget that is too big or too small can leave your practice with the wrong amount of exposure. And that can get ugly…. Read More…

added on: June 9, 2020
Posted In: Dental Marketing

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