Max Davis

Digital Advertising Lead

Max Davis is one of GPM’s Digital Advertising Specialists, responsible for building, testing, and optimizing paid search campaigns that drive qualified leads at a profitable cost per acquisition. He manages campaign strategy, ad creative, landing page optimization, and ongoing A/B testing to ensure that every dollar spent delivers measurable results.

Max doesn’t just run ads; he engineers performance. He designs split and multivariate tests across ad copy, offers, and landing pages to identify what actually converts, then scales what works and kills what doesn’t. His approach is data-driven: if a campaign isn’t delivering ROI, he diagnoses why and adjusts strategy accordingly.

Max has a clear understanding of how paid search fits into the full funnel and where it typically breaks down. He holds multiple certifications in digital marketing and has a background in graphic design and SEO, which means he understands how ad creative, technical execution, and search visibility work together.

Max enjoys deep sea fishing and lobstering when he’s not optimizing campaigns. He’s also a drummer with 15 years of experience, including a few years touring the country with a well-known metal band before pivoting to marketing.