Krista Cater

SEO Specialist

Krista Cater is GPM’s Local SEO Specialist, responsible for executing organic and local search strategies that improve rankings and drive qualified patient traffic. She creates, optimizes, and publishes content designed to rank for searches that actually matter – the ones that bring in patients looking for a dentist, not just browsing for information.

Krista manages on-page optimization, local SEO execution, content strategy, and ongoing performance tracking to ensure that practices maintain visibility in competitive search environments. Her work focuses on sustainable, white-hat tactics that deliver long-term results.

She holds a degree in Strategic Communications from Arkansas State University, where she developed her understanding of how messaging, audience behavior, and technical execution converge in effective SEO. At GPM, she works closely with our SEO Director to implement strategies that support the full-funnel approach, making sure search visibility translates into actual appointment bookings.

Outside of work, Krista and her husband Jacob are parents to Teagan, an adorable toddler.