Jennifer Bernstein

Dental Marketing Strategist

Jen Bernstein is GPM’s Account Director, responsible for ensuring that every client strategy is grounded in what actually works, not what sounds good in a proposal. With nearly two decades in dental marketing, she’s seen the patterns: what drives results, what burns budgets, and what separates practices that grow sustainably from those stuck in a cycle of agency-hopping and frustration.

Jen leads GPM’s team of Dental Marketing Strategists, translating diagnostic insights into actionable plans that address root causes, not symptoms. When a practice is struggling with lead quality, conversion rates, or ROI clarity, she doesn’t default to more traffic or another tactic. She identifies where the funnel is breaking and builds a strategy that fixes it.

Her approach is direct: she tells clients what they need to hear because she cares about their practice results as if it were her own business. If internal systems are undermining marketing performance, she’ll say it. If a campaign isn’t worth the investment, she’ll recommend against it. That honesty, combined with experience from hundreds of client engagements, is why practices trust her to manage their marketing as a true strategic partner.

Outside of work, Jen spends her time with her husband Scott and their daughter Sammy, who inherited the best traits from both parents.