Erica Fritz

Business Development Executive

Erica Fritz is GPM’s Business Development Executive, responsible for identifying practices that are ready for a real marketing partnership; not another transactional agency relationship. She connects with dentists who are stuck, skeptical, or burned by agencies that overpromised and underdelivered, and helps them understand how GPM’s approach is fundamentally different.

Erica doesn’t pitch services. She diagnoses problems. By asking the right questions and listening carefully, she identifies whether a practice’s challenges stem from lead quality, conversion gaps, internal systems, or misaligned strategy, and then determines if GPM is the right fit to solve them. Her role is to be honest about what’s realistic, what’s required, and whether the practice is positioned to succeed with a strategic partner.

Before joining GPM, Erica moved from the San Francisco Bay Area to rural Central Pennsylvania, trading city life for small-town raising her own family. She brings a natural ability to connect with people.

Outside of work, Erica spends time outdoors, preferably near water. She’s carried on a father-daughter tradition of salmon fishing in Alaska’s Kenai River, waist-deep in glacier runoff. These days, she shares that love of the outdoors with her own family.