Danny Cole

Director of Technology

As our Director of Technology, Danny Cole leads web development and platform architecture at GPM, building the infrastructure that connects marketing to measurable results. He doesn’t design websites to look good – he engineers them to convert, integrating user experience, speed, content strategy, and technical SEO into systems that turn traffic into appointments.

Danny led the creation of Smart Market Dental, GPM’s proprietary ROI tracking platform, because practices deserve to see exactly what their marketing investment produces – not estimated patient values or vanity metrics, but real-time data on lead quality, conversion rates, and revenue attribution. Smart Market is how GPM delivers radical transparency: every lead source tracked, every call recorded and analyzed, every dollar accounted for.

His work ensures that when a practice invests in a new website, PPC campaign, or content strategy, the performance isn’t a mystery. The platform surfaces what’s working, what’s not, and where to adjust, giving practices the clarity and control most have never experienced with a marketing agency.

Before joining GPM, Danny built his expertise in web development and application design, always focused on the intersection of technical execution and business outcomes. He holds the philosophy that if technology doesn’t solve a real problem or drive a measurable result, it’s just noise.

Outside of work, Danny keeps bees, spins records as a DJ in Central Pennsylvania, and has accumulated enough tattoos to suggest he’s committed to long-term decisions.