Whether you realize it or not, the foundation for marketing your dental practice is your website. The question is, is it doing a good enough job? And is it bringing in enough new patients?
If not, but you’d better make sure your dental website marketing plan is focused on the areas that will drive the most traffic through your site, and into your office.
Google will help you get the attention of visitors, but you need to do your part by optimizing your web pages to get Google’s attention. Some of the most effective things you can do to help your dental SEO include:
- Using keywords in headlines and body copy
- Providing enough relevant content to make readers (and search bots) happy
- Adding links internally on your pages that point to other related content
- Beef up your local SEO by mentioning neighboring landmarks and businesses
- Including video and other interactive or visual elements that keep users engaged and increase the amount of time they spend on your pages
Having a blog on your website is another effective way to boost your SEO by adding keyword-rich content. It also gives you articles that you can share through your dental social media marketing, driving people back to your website. Just make sure your blog is updated at least once or twice a month to show your patients (and Google) that you are actively invested in providing up to date information.
You don’t have to limit the use of online forms to your Contact Us page. Make them easily accessible throughout your site, and make them appropriate to what your visitors are looking for. An online scheduling form is a great example of how to convert a visitor who is on your website for a particular purpose.
Every page on your website should lead visitors to some sort of action. These calls to action (CTAs) should be based on where visitors most likely are in their new patient journey. If they are browsing through your blog to learn more about a dental problem they are having, then your CTA might be to read additional articles or watch a video. If they are likely close to deciding on a dentist to visit, then you’ll want to suggest that they schedule an appointment online.
You can never really predict which page of your dental website people will be looking at when they reach that decision to contact you for an appointment. Your contact information, especially your phone number, should be easy to find on every page of your site so people can find it without any level of frustration. Providing an online chat is one of the best ways to open up an instant line of communication with a visitor and provide them with information quickly.
Get the dental website you’ve always wanted from the team that always delivers.
Golden Proportions Marketing has built more than 500 great dental websites for practices just like yours. Our team of marketing strategists, graphic designers, coders, writers, and SEO experts will work together to create a site that is uniquely perfect for your practice. Contact us today to discuss your custom dental website!