Paid Social Media Ads Specialist

Golden Proportions Marketing is a full-service marketing agency dedicated to helping dental practices thrive. We believe in the power of human creativity and seek a talented Paid Social Media Ads Specialist to join our remote team. At GPM, we value a collaborative, dynamic work environment and offer a range of benefits, including health/dental/vision/life insurance, a 401K with a 4% match, unlimited PTO, and profit-sharing opportunities.

Responsibilities: As a Paid Social Media Ads Specialist at GPM, you will play a crucial role in designing and executing end-to-end paid media campaigns on platforms such as Facebook, Instagram, LinkedIn, etc. Your responsibilities include:

• Develop and execute paid media campaigns, from strategy planning to ad implementation and campaign monitoring.
• Optimize campaigns to achieve high-performing results, focusing on increasing sales, generating leads, and enhancing user engagement.
• Propose and implement A/B tests to refine campaign effectiveness.
• Launch remarketing ads using custom audience segments.
• Collaborate with the digital team to create compelling ad copies and provide creative guidance for images/videos.
• Generate weekly and monthly analytics reports, extracting insights from campaign performance.
• Recommend new strategies based on data analysis and testing outcomes.
• Ensure proper tracking, attribution, and consistency across all campaigns.
• Exhibit a high-level visionary approach with a follow-through mindset.

Job Requirements: To excel in this role, you should have:

• 3+ years of experience as a Paid Social Media Ads Specialist.
• Proven success in improving account performance through paid media advertising on platforms like Facebook, Instagram, LinkedIn, and other emerging social media channels.
• 2+ years experience with High Level or similar lead nurturing platform.
• Experience balancing budgets and strategic goals while ensuring ROI.
• Experience with Google Drive (Docs, Sheets, Slides) and moderate to advanced Excel/Google Sheets skills (Pivot tables, graphs, etc.).
• Interest in staying abreast of social media advertising and media trends, new features, and functionalities.
• Strong communication and negotiation skills.
• Organizational and multitasking abilities.

How to Apply: If you are ready to bring your expertise to a dynamic dental marketing agency, please submit your resume, a cover letter highlighting your relevant experience, and any relevant portfolio showcasing your social media achievements. Join us in shaping the success of dental practices through innovative and effective social media advertising strategies at Golden Proportions Marketing.