“You have the best dental website!”
It’s nice to get compliments like that from patients and colleagues, but don’t let yourself think that great dental website design is just about having nice colors and pretty pictures.
Website design involves optimizing all aspects of the user experience (U/X). Raising the bar for all elements of your dental website design can make sure visitors will get an accurate impression of your practice and keep coming back.
Keep it easy to navigate
Website visitors generally don’t have a lot of patience. If you make it difficult to find something or force users to make too many clicks to get where they want to go, you’ll lose them in a hurry. (Which means they’ll go to your competitor’s website instead.)
Think about what patients will be looking for and the paths they will take through your site pages. Navigation menus should be descriptive and avoid overly complicated drop-down options. Also be fairly consistent with your layout from page to page so that people don’t have to figure out the structure every time they land on a new page.
Don’t rely on eye candy
A little bit of enhancement here and there, in the form of animated graphics and motion, can add some visual interest and draw attention to the right parts of your site. But don’t use it as a crutch for bad design. And definitely don’t go overboard. Having a circus of moving elements will only be confusing for the reader and make your site feel amateurish.
Make it accessible anywhere
You can’t predict when or where people will be viewing your dental website, so your layout needs to provide an equally good experience on desktop and mobile devices. Font sizes, image selection, and layout all need to be planned carefully so that your pages are simple to navigate and easy to read. You can eliminate things like large images from your mobile version to reduce download times and simplify the layout so that your readers can get right to what they’re looking for quickly and easily.
Use custom patient and dental office photos to show that you’re real
Face it, not everyone who sits in your chair looks like a model, so using stock photography of perfect looking people with perfect looking smiles will lack authenticity. Investing in custom photography of you, your team and your patients makes your site more genuine and believable. Showing your “real” office can also give your new patients an idea of what they can really expect when they make their first visit.
Stay true to your brand identity
Your dental practice’s brand identity is something you should be continuously building and strengthening. Because your website is one of the most visible components of your overall brand, using fonts and colors that are inconsistent can weaken your brand and easily tell patients that you don’t pay much attention to details. And that’s definitely not the message you want to send to people who will be counting on you to provide high quality of care.
Get the dental website you’ve always wanted from the team that always delivers.
Golden Proportions Marketing has built more than 500 great dental websites for practices just like yours. Our team of marketing strategists, graphic designers, coders, writers, and SEO experts will work together to create a site that is uniquely perfect for your practice. Contact us today to discuss your dental website marketing!