February 28th, 2020

Two Ways to Start Your Own In-house Dental Membership Plan

Do you know what the benefits are of bringing an in-house dental membership program to your patients? If you’re unsure or looking for some inspiration, press play and listen to what Xaña has to say. (She knows her stuff when it comes to marketing and dentistry as the owner and CEO of Golden Proportions Marketing, the most experienced dental marketing company in the country.

She’ll take the time to show you the two different types of dental membership programs that are proven to bring you more new patients and revenue without any added stress on you or your team members. Watch the video to and you’ll quickly learn the easiest way to bring an effective dental membership program to your patients.

When the video ends, your time with us is just beginning. If you want to learn even more about dental marketing from the experts,  subscribe to the Golden Proportions Marketing YouTube channel and get friendly with us on Facebook, Instagram, and Pinterest. Every one of our social media platforms has ways for you to engage and learn about growing your practice presence in your community and online. Don’t be afraid to check out our website or schedule a quick call with us for FREE marketing advice!

(P.S. There’s even more good stuff waiting for you. This is the year you’re moving away from stale dental marketing and starting fresh for the new year with a new personal playbook filled with custom monthly marketing strategies that work. Download your FREE copy of “The 2020 Dental Marketing Inspiration Guide” today to get started.)

need some dental marketing inspiration

TRANSCRIPTION

Do you want…

more new patients?

Less patient turnover?

More recurring revenue?

Less fluctuation in your earnings?

More fee for service patients?

Less time spent dealing with insurance?

Well, more or less, it sounds like an in-house dental membership program may be what you’re looking for.

Hi, I’m Xaña Winans, owner and CEO of Golden Proportions Marketing, the most experienced dental marketing company in the country. And I’m here today to explain the two types of in-house dental membership programs that can give you more patients and revenue with less stress.

Just to clarify, I’m not talking about those national dental discount plans that you’ve seen where patients sign up and then select from a list of local participating dentists. Those memberships do provide discounts to your patients, but you won’t see the benefits of recurring revenue or loyalty since those people can take their membership card to any dentist in the plan and get the same pricing.

What I am referring to is establishing your very own in-house dental membership program, which is basically like offering an Amazon Prime subscription to your patients so they can get discounted dental services. While you may not pocket the same fortune that Jeff Bezos does from Prime, you will earn more patients… and more loyal ones who will spend more money. Prime customers spend 2-3 times more than the average Amazon customer, which puts a lot of extra money in Jeff’s pocket.

If that kind of growth sounds good for your practice, there are two ways you can go about implementing your own in-house dental membership program.

The easiest option is to use one of the dozens of software companies, like Kleer or BoomCloud, that essentially manage the process for you. Some are more turn-key than others, and some are more customizable than others, but most will help you with:

  • plan creation,
  • implementation,
  • management,
  • marketing, and 
  • regulatory compliance.

When shopping for a software provider, compare features carefully in addition to cost. You’ll either shell out a flat fee monthly for the software or pay a percentage every time a membership fee is processed. The type of plan you choose would depend on the size of your practice and the number of memberships you expect to generate. Either way, it will be an ongoing expense that you’ll need to consider.

Your other option, if you want to eliminate that cost altogether, is to just do it yourself!

If you can live without the bells and whistles of third-party software, setting up a membership program is not really that complicated. The ADA even offers a free toolkit on their website to give you some guidance for setting it up, and our dental marketing strategists at Golden Proportions Marketing can help you with questions as well.

Since you won’t have a sophisticated software system doing the grunt work for you, keeping your program simple is the key. Setting up your membership is really just a matter of deciding what plans and discounts you want to offer, putting an efficient accounting process in place, double checking that you are in compliance, and having effective marketing to promote your program.

I’m not sure if I can help you much with the legal stuff or the bean counting, but if you want to drive a bunch of new patients to sign up as members of your plan, I’m definitely your gal!

Visit our website today and schedule a 30-minute Marketing Breakthrough Call to get some free advice on starting and marketing your own in-house dental membership plan.

Thanks for watching!

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