Think dental marketing is just about new patients? Think again. There’s something call the marketing funnel, and your competition knows all about it. Do you? Take a trip with Bess and learn why every stage of the funnel is essential to your dental marketing success.
You’ll want to watch the video for complete access to all the expertise Bess has to offer, but here’s a simple overview of how it all breaks down.
1) Dental Marketing Funnel Stage 1 – It’s all about awareness and making sure people actually know your office exists.
2) Dental Marketing Funnel Stage 2 – This stage focuses on lead generation. Don’t have any clue what that means? Watch the video.
3) Dental Marketing Funnel Stage 3 – Next is lead conversion. Do you know how to get people visiting your website or calling your office to convert to a new patient?
4) Dental Marketing Funnel Stage 4 – Treatment plan conversion is crucial and you know it. You need to learn more about it.
5) Dental Marketing Funnel Stage 5 – Retention rules step 5. Find out what you need to do to retain patients.
6) Dental Marketing Funnel Stage 6 – Creating advocates or fans or your brand or office will help you attract new patients.
Don’t forget to check out our other dental marketing videos. They feature FREE tips and tricks that are essential to growing your practice presence in your community and online. For more information about conversion-driven, custom dental marketing visit https://www.goldenproportions.com. Feel free to subscribe to our YouTube channel and follow us on social media to join in on the fun, dental marketing discussions. (We wouldn’t invite if you if we didn’t like you.)
Bess: 00:00 Does your dental practice need more new patients? What if I told you new patients may not be the answer?
Bess: 00:07 Hi. I’m Bess Cincotta, account executive here at Golden Proportions Marketing, and, today, I want to talk about the Dental Marketing Funnel. Marketing is about so much more than new patients. Each stage of the funnel is important. Here they are.
Bess: 00:23 The first stage is awareness. Do people in your community know you exist? Fair warning, awareness is not the type of marketing that’s going to drive new patients immediately. Think signage, radio, television, and even digital display advertising.
Bess: 00:42 Next up is lead generation. These are your new patient driving strategies. What are you doing to make the phone ring? Direct mail, Google AdWords, SEO. Make sure that you can be found.
Bess: 00:55 Further down the funnel, lead conversion. If people are getting to your website, but they’re not calling you or if they’re making phone calls, but you’re not seeing the new patient numbers reflect it, maybe we need to change the messaging or maybe we need to do some team training. If we’re getting calls and site visits, all of that doesn’t matter if you’re not getting patients in the chair.
Bess: 01:21 Now, onto treatment plan conversion. Hooray! We got them in your chair, but that implant case or Invisalign consult isn’t going to sell itself. Did your team provide an experience or perhaps even the materials to leave that patient to believe that they need not look anywhere else? Let’s not let that high value patient walk out the door.
Bess: 01:47 Next up, retention. Humans have competing priorities in life, and the fact is you have to fight to be one of them. Appointment reminders, texts, emails, phone calls, even postcards, patients need them. Attracting a new patient is a lot more expensive than keeping an existing one.
Bess: 02:06 Last, but not least, advocacy. This one’s the best one so it shouldn’t be overlooked. If you have done everything right up until this point, you have created yourself a fan. These are the patients who will go on Google and leave you a glowing review and gladly share your practice with their family and friends, both in person and in social media. Make it easy for them to do this. Ask for them to do this and reward them for doing this. The best patients you’ll get at your practice come from other patients, not from a postcard.
Bess: 02:41 In a perfect world, the Dental Marketing Funnel is about attracting and retaining lifelong patients to your practice and motivating them to become your enthusiastic marketing army. New patients matter, but they’re not the only thing that matters. If you’re planning for your practice a success, make sure you look at each stage of the Dental Marketing Funnel.
Bess: 03:03 Thanks for tuning in to this week’s episode of Wednesday Wisdom. Tune in next week for another tip.