Does the thought of a professional video shoot in your dental office make you feel cringey? Having a camera in your face isn’t everyone’s cup of tea. But what if we told you that by setting up a camera and creating something simple called an “explainer video” can increase dental patient conversion by a HUGE percentage. (We’re not going to tell you, you’ve got press play and find out for yourself.)
That’s not all you’re about to be schooled on courtesy of our own Xaña Winans, owner, and CEO of Golden Proportions Marketing, the country’s leading dental marketing company. She’ll be the first one to admit that if a photoshoot is done correctly, they are a ton of work to pull off. What you need are some first-timer friendly tips to get you started on the path to video success.
Where do you get those tips? By watching this video. There are four things that are absolutely critical to all dental photos that you can’t afford to overlook. Don’t even think about planning your first or next professional photoshoot until you watch this video. It will definitely save you time and money before you’re ready to say cheese on the big day.
(P.S. There’s even more good stuff waiting for you. This is the year you’re moving away from stale dental marketing and start fresh for the new year with a new personal playbook filled with custom monthly marketing strategies that work. Download your FREE copy of “The 2020 Dental Marketing Inspiration Guide” today to get started.
If you want to learn even more about dental marketing from the experts, subscribe to the Golden Proportions Marketing YouTube channel and get friendly with us on Facebook, Instagram, and Pinterest. Every one of our social media platforms has ways for you to engage and learn about growing your practice presence in your community and online.)
If you’re looking to gain more spotlight for your dental practice, the spotlight needs to be on YOU! According to recent studies, you can increase conversions by 80%, just by utilizing an “explainer video” in your marketing. So, you’re ready to schedule a professional video shoot… now what?
Hi, I’m Xaña Winans, owner and CEO of Golden Proportions Marketing, the country’s leading dental marketing company. Professional video shoots are, if done correctly, a lot of work! There’s planning, organizing, wardrobe… tons of options to consider, which is why I’m here today to give you our top 4 tips on how to make sure you’re ready for your close up, Mr. DeMille.
Look, this is a lot to take in… we know! It took us 2 years to look this good, and I can’t wait to see how our videos will look in another 2 years, but we have a team of professionals creating them. Once you have one professional video shoot under your belt and see the finalized product, you’ll be kicking yourself for not taking the plunge sooner!
Ready to hire a professional videographer but need some help on where to start? Give us a call today to learn about our options. Not in the budget this year to do a big, professional shoot, but still want to start incorporating video into your marketing? Great idea! Check out our blog, “How to create authentic dental practice videos on your iphone,” for tips, tricks and a list of starter supplies to get you started. We can’t wait to see what you come up with. See you next time!