Does your reputation precede you? You should take note at what Jackie has to say about the importance of reputation management as a vital part of your dental SEO.
1) The importance of having a user-friendly dental website and a healthy amount of positive reviews where potential patients and Google can see that you’re the expert they’re looking for.
2) Why Google takes your online reviews and recommendations into consideration when it ranks your page for searches.
3) Why it’s so important to keep track of your reviews and recommendations on places like Facebook, Google, and other health-related sites.
Press play and let Jackie help you learn about to boost your dental SEO. You’ll learn a lot in just two minutes. Don’t forget to check out our other YouTube videos. They feature FREE tips and tricks that are essential to growing your practice presence in your community and online.
Jackie: 00:00 Just how important are reviews and recommendations for your practice? More important than you might think. I’m Jackie from GPM and today we’re going to talk about the importance of reputation management as part of your SEO.
Jackie: 00:15 Let’s get started.
Jackie: 00:21 True story. My primary care physician just retired, so I was looking for a new Doctor. Did I bust out one of these old relics and pick the guy with the nicest name in it? No! I did what every other new patient does when they’re looking for a new provider; I went online, I checked out reviews, I checked out recommendations, I looked at people’s Google listing’s in their website. If they didn’t have any reviews, or let alone, if they didn’t have a website, I didn’t even consider them.
Jackie: 00:52 Believe it or not, 85% of people will take reviews and recommendations into consideration when picking a Dentist, even more than any other advertising that the Dentist is doing. You know why? Because we see reviews and recommendations like, the opinion of a friend, rather than just something that the practice is putting out as advertising. Believe it or not, Google listens too. They take those reviews and recommendations into consideration for your rank. Even if you live in a small town and there’s only two or three Dentist’s, if you have one or two negative reviews, they’re going to push you down in the rank, further down then those ones that have the positive ones. It’s really important to keep track of your reviews and your recommendations on places like Facebook, Google and other health related sites.
Jackie: 01:49 If you’re wondering if your practice’s reputation is as it should be, get onto goldenproportions.com and check out our SEO self evaluation checklist.
Jackie: 02:00 See ya next time.