October 1st, 2019

Dental Marketing Just Doesn’t Work

“Forget about dental marketing. I’ve tried it. It doesn’t work.” Does this sound familiar? Sure, dental marketing doesn’t work when you’re ill-equipped. You need the right tools under your belt to build something substantial and make your mark, your way.

Let’s bottom line it: If you’re convinced dental marketing is a waste of money and resources, this is the video you’ll want to watch. There’s actually more than just marketing that goes into making your dental office a place that’s recognized and respected by generations of patients. You’ll be forced to ask yourself one big lingering question and that’s: How do you measure your dental marketing? Think about your answer and then press play. Xaña breaks it down, bit by bit for legit ad advice that’s backed by results.

Find out what you need to have some method of tracking every new patient opportunity, gained and missed. Without it, you’re sure to be unable to accurately track your dental marketing ROI. Do you really know the numbers to make marketing add up? Do handle things more like a shot in the dark? Press play and go golden with us. 

(P.S. If you want to learn even more about what to track and how to track it, download our FREE guide, “Transform Your Dental Practice by Tracking These 8 KPI’s.” You can also subscribe to the Golden Proportions Marketing YouTube channel and get friendly with us on Facebook, Instagram, and Pinterest. Every one of our social media platforms have ways for you to engage and learn about growing your practice presence in your community and online.) 

Do Your Numbers Add Up?

TRANSCRIPTION

We hear it all the time. Dental marketing is a scam, a waste of time, and a HUGE waste of money. But is it really? Let’s find out.

Hi, I’m Xaña Winans, CEO and founder of Golden Proportions Marketing, the country’s most reviewed and highest rated dental marketing company. 

When a new doctor calls us for marketing advice, one of the first questions we ask is “How are you tracking your marketing?” Want to guess what the most common answer is?

A. I use unique call tracking numbers and keep meticulous records of our results.

B. Tracking? What is the tracking you speak of?

C. I ask my new patients how they found us.

If you said A, you’re living in a parallel universe and I’d like to know how to get there. The real answer is C, “I ask my new patients how they found us.”

It seems like a reasonable method, but it’s fraught with problems. For example, if you only ask the new patients who show up, you aren’t measuring the callers who called and never got scheduled, or the ones who got your voicemail and hung up. Also, you’ll find that your scheduled new patients describe – and your team records – the source in a dozen different ways. Did the patient say they came from your website? Or was it the internet? Google? Hmmm…maybe they said “online.” Trust me, there are more variations on this referral source theme than there are photos of Kim Kardashian.

You get the point. Without a singular method of tracking every new patient opportunity, and every scheduled new patient, how will you ever be able to track your dental marketing ROI accurately? 

But let’s say you did use a singular tracking number on your website, your Google Ad or even your social media marketing. And let’s say you could tie that new patient call to a new patient record, their diagnosed treatment and their ultimate production in your practice. Then could you know the ROI? You betcha. Not only could you accurately know your exact dental marketing ROI, but you could make informed decisions about what to keep and what to kill. You would become an ROI ninja, slicing and dicing the data to make smart, strategic plans for your growth.

So the next time you think your dental marketing just isn’t working, take a step back and ask yourself honestly… do I really know the numbers? Or was this a guess in the dark? If you want to learn more about what to track and how to track it, download our new guide “Transform Your Dental Practice by Tracking These 8 KPI’s.” Thanks for joining me today!