Should you spend more or less for dental SEO?

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Are you paying too much for your dental SEO services? Or too little?

Let’s find out.

Hi, I’m Xana Winans with Golden Proportions Marketing, the most experienced dental marketing company in the country. Today we’re going to talk about some common reasons why you may want to increase — or decrease — the amount you are paying for your dental SEO services.

How many dentists are in your market?

How many dentists are in your market? 

If you’re the only game in town, save your marketing money for something else since people will find you out of necessity since they won’t have any other choice. If your area is crowded or you have a low patient-to-dentist ratio, then investing more in your SEO can help you rise to the top of the search results.

How far away do you draw patients from?

How far away do you draw patients from?

If you live in a rural area, and you’re drawing patients from a 20-30 mile radius, you’re definitely going to need some dental SEO. Mostly because Google maps is only going to rank you for the town that you live in, and you need some SEO effort to get you to rank for all those surrounding communities. If you live in the suburbs of a medium or even larger city, you’re also going to need SEO because there’s significant competition in all of the surrounding towns that you’ll be pulling from.

What services do you want your website to rank for?

What services do you want your website to rank for?

If you’re trying to rank for competitive terms, like dental implants, cosmetic dentistry, or Invisalign, there can be a lot of fierce competition. Expect your dental SEO company to do some really focused SEO work to get you to rank. And expect to pay more for their effort.

What kind of quality are you looking for?

What kind of quality are you looking for?

The better the company or consultant, the more you’re going to pay. You are, after all, paying for their expertise. And if your website is a primary source of new patients for you, it’s definitely worth it. You’ve all heard the saying, “If it seems too good to be true, it probably is.” When you’re shopping for your dental SEO partner, keep that in mind and make sure you are getting what you pay for.

What type of contract are you signing?

Finally, what type of contract are you signing?

If your SEO company is only charging you a low, one time fee, they’re probably only doing on-page optimization and not ongoing efforts to keep you at the top of the search engines. That can be fine if you know what you’re doing with SEO and only need a tune-up. But good SEO takes time, generally at least 6-12 months, to really start to see the results that you’re looking for. It also requires continual updates to keep up with Google’s ever-changing algorithms. An annual contract with an SEO agency or consultant will have a higher price tag, but it does pay off in the long run.

If you’re looking for a dependable agency that knows SEO inside and out, give us a call.

Thanks for watching!