Does your dental practice show up near the top of Google Map searches? You may not if you are in a crowded market with a lot of other dentists, or if you want to rank in a neighboring community. But don’t worry, there’s an easy way to fix that.
Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.
Today, I want to help you get to the top of Google Maps by using local search ads. These type of digital marketing for dentists offers some great benefits and can help people connect with your office in multiple ways. By clicking on your ad, people will be able to get whatever information they need, depending on what stage they are in. If they are considering your office, they visit your website to learn more about you. If they’ve decided to make an appointment, they can call you. And if they’re ready to show up for their first appointment, you can guarantee they’ll be able to get driving directions at the click of a button.
Starting a campaign is pretty simple. Here are the basic steps to get started.
First, make sure you have a Google My Business listing set up. If you do, make sure it is optimized, with every single field filled in correctly with your services, your hours, your parking, even the types of payment that you take.
Next, get reviews, and lots of them. Even if you’re at the top of the list, you’re still competing with every other dentist nearby, so you want to stand out with dozens, if not hundreds, of good reviews.
Final step (and this is the biggie), call us to get your campaign set up. We’ll handle all the technical stuff like ad extensions, targeting, bidding, and keyword optimization to make sure your ad shows up at the top for your own and surrounding cities.
Want to learn more about dental ppc advertising? Be sure to check out The Ultimate Guide to Digital Marketing for Dentists. Click the link to get your free copy today!
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