Want to learn how to manage your marketing priorities to get results that are high quality and affordable without feeling the pain of an extended timeline?
The unattainable triangle says that for any promotional effort, you can get it good… or fast… or cheap. But, realistically, you can only get two of the three. But that doesn’t necessarily mean you have to make a sacrifice. In this video from Xaña Winans, who runs one of the most experienced dental marketing agencies in the country, Xaña will share a tip for getting quality for a reasonable cost by following a timeline that makes sense for your marketing goals.
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“You can have your marketing good, fast, or cheap. Pick two.”
Does that saying ring a bell? Or maybe a triangle?
Hi, I’m Xaña Winans, owner and CEO of Golden Proportions Marketing, the most experienced dental marketing company in the country. Today we’ll look at the so-called “unattainable” triangle and how your dental marketing cost, quality and speed all affect each other when it comes to getting the strategy you need for your dental practice.
The unattainable triangle says that for any promotional effort, you can get it good… or fast… or cheap. But, realistically, you can only get two of the three.
So, what if your marketing budget is limited, and controlling cost is your primary concern?
That means your two options would be “cheap and fast” or “cheap and good.”
I don’t know about you, but I don’t think cheap and fast is what you want to go for, especially when it comes to dentistry. Can you imagine any of your patients feeling comfortable in your chair with that slogan?
I’d be just as scared by a marketing plan that takes that approach. And to be totally honest, if you came to me looking for that combination, I’d probably suggest you go elsewhere and work with a different dental marketing agency.
Cheap and good isn’t great either, but it’s the better option of the two. Yes, that means that it will take a longer timeframe to get your marketing planned, completed, and up and running.
But is that really a bad thing?
Starting your promotional process well in advance and establishing a reasonable timeline for completion can allow your marketing agency to find more cost efficiencies in scheduling and resources without sacrificing quality. The extended timeline also tends to produce better quality overall, so it really turns out to be a win-win-win situation.
Don’t get me wrong, the majority of our established clients go the other way and want “good and fast,” and at GPM, trust me, we have the team of experts to do exactly that.
But if you’re not quite ready for that level of commitment, visit the url below to schedule a Marketing Breakthrough Call and discuss how we can build a marketing plan that provides real quality at a budget that makes sense for you.
And if you’re still kicking around the idea of “cheap and fast”… Don’t be a ding-a-ling.
Thanks for watching!