Do you want to get more new patients funneling into your office and filling your schedule? Digital ads can help, but they’re only part of the solution.
Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.
Your online ads are actually the top level of a complete digital marketing funnel that leads new patients into your office. After attracting people with your ads, you need to convert them to leads, close the sale to convert them to patients, and then delight them so they keep coming back.
CONVERT your audience to leads with a landing page
Do you send all of your ad traffic to your website’s home page? That can be a big mistake. Unless your goal is to specifically increase your website traffic, most of your visitors will leave your site without taking action, wasting your ad budget and actually negatively impacting your site’s SEO.
Instead, send them to a landing page that is dedicated to getting those click-throughs to take the next step toward becoming a new patient. Just make sure your landing page offers something they really want or need. Then, make sure it keeps them focused on the action you want them to take. Capture their attention with visuals, clearly state the benefits of your offer, and give them a simple form that doesn’t ask for too much information.
CLOSE the deal with marketing automation
After your landing page form captures a visitor’s contact information and email address, you can use automated “drip” email campaigns to nurture your leads forward toward scheduling their first appointment. If you don’t already have email marketing software, take a look at inexpensive platforms like MailChimp and ConstantContact.
DELIGHT your new patients with customer service
If you did everything right and landed a new patient, all that’s left is knocking their socks off with great customer service so they’ll keep coming back.
Want to learn more about digital advertising? Be sure to check out The Ultimate Guide to Digital Advertising for Dentists. Click the link to get your free copy today!
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