Does your dental website make people say “WOW”? Or “WTH?”
Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.
Great looking dental websites are more than just nice colors and pretty pictures. Website design involves optimizing all aspects of the user experience.
Here are some ways you can do that…
Keep it easy to navigate
Website visitors are an impatient bunch. If you make it difficult to find something or force users to make too many clicks to get where they want to go, you’ll lose them in a hurry.
Think about what patients will be looking for and the paths they will take through your site pages to get there. Your navigation menus should be descriptive and avoid complicated drop-down options. Also be fairly consistent with your layout from page to page so that people don’t have to figure out how to navigate every new page they land on.
Don’t rely on eye candy
A little bit of animated graphics and motion here and there can be good and can actually draw attention to the right parts of your site. But too much can be bad. Very bad. Having a circus of moving elements will only be confusing for the reader and make your site feel amateurish.
Make it accessible anywhere
You have no idea when or where people will be viewing your dental website, so your layout needs to provide an equally good experience on desktop and mobile devices. Font sizes, image selection, and layout all need to be planned carefully so that your pages are simple to navigate and easy to read. Eliminate large images from your mobile version to reduce download times and simplify the layout. That will help your visitors get to what they’re looking for quickly and easily.
Use custom photography to show that you’re real
How many supermodels do you have as patients? Probably none, right? That means your stock photography of perfect looking people with perfect looking smiles isn’t fooling anybody. Investing in custom photography of you, your team and your real patients makes your site more genuine and believable.
Thanks for watching!