Dental SEO: Do You Really Need It?

Before you sign a check or a dental SEO contract, you need to watch this video.

Make sure you’re not paying too much (or even too little) to your dental SEO company. Do you even need an SEO partner? Watch this video and find out. You’ll learn more about:

1) What information you’ll need to consider if/when the time comes that you need to boost your dental SEO efforts. You’ll want to do some research and find out how many dentists are in your area. For example, if you live in a rural area and are truly the only dentist in town, your dental SEO money might be better spent somewhere else. Or maybe you live rurally, and you draw patients from 20 or 30 miles away. Should you invest in dental SEO? Watch the video to find out.

2) What you’ll want your dental website to rank for. If you do determine that you need some professional help with your SEO, you’ll want to think about ranking for competitive terms such as dental implants, cosmetic dentistry, or TMD. Competition can be fierce, and you’ll need to watch the video to find out how you can come out on top.

3) What you need to know before you sign any dental SEO contract. There are actually a few things you’ll want to think about before you put your pen to paper. Will you be expected to sign a monthly or annual contract? They’re both a possibility and can lead to different outcomes for your SEO results. Watch the video to find out which alternative would work best for you and your budget.

If you’re even the tiniest bit unsure about your dental SEO, watch this video. It’s short and packed full of helpful tips. When the video ends, don’t forget to check out our other YouTube videos. They feature FREE tips and tricks that are essential to growing your practice presence in your community and online. Feel free to subscribe to our YouTube channel and follow us on social media to join in on the fun, dental marketing discussions. (We wouldn’t invite if you if we didn’t like you.)

TRANSCRIPTION

Xaña: 00:00 Are you paying too much for your dental SEO services or even to little? Let’s find out. I’m Xana Winans with Golden Proportions Marketing, and today we’re going to talk about what you should be paying for your dental SEO services.

What should you be paying for dental SEO?

Xaña: 00:17 First, let’s determine if you even need dental SEO services and if so, what you should be paying. How many dentists are in your market? If you’re the only game in town, save your marketing money for something else. How far away do you draw patients from? If you live in a rural area, and you’re drawing patients from a 20 – 30 mile radius, you’re definitely going to need some dental SEO. Mostly because, Google maps is only going to rank you for the town that you live in. And you need some SEO effort to get you to rank for all those surrounding communities. If you live in the suburbs of a medium or even larger city, you’re also going to need SEO. Simply because, there’s significant competition in all of the surrounding towns that you’ll be pulling from. Expect to pay anywhere from $500 – $700.00 a month.

Xaña: 01:05 What services do you want your website to rank for? If you’re trying to rank for competitive terms, things like dental implants, cosmetic dentistry, or even TMD. There can be a lot of fierce competition. Expect your dental SEO company to do some really focused SEO work to get you to rank. You can easily be spending $1,000.00 a month or more. Finally, do you need to see immediate results? The more you pay, the more work your SEO company is going to do for you upfront.

What type of contract should you sign?

Xaña: 01:33 Before you sign a contract, there’s a couple of things you should expect. The first is a Monthly Contract. If your SEO company is only charging you a one time fee, they’re likely simply doing on page optimization and not some ongoing efforts to keep you at the top of the search engines. Expect to sign an Annual Contract. Good SEO takes time, generally at least 6 – 12 months to really start to see the results that you’re looking for. So you need to be patient, but it does pay off in the long run.

Xaña: 02:02 And finally know that the better the company your consultant, the more you’re going to pay. You are after all, paying for their expertise. And if your website is a primary source of new patients for you, it’s definitely worth it. You’ve all heard the saying, “If it seems to good to be true, it probably is”. When you’re shopping for you dental SEO partner, keep that in mind and make sure you are getting what you pay for.

Xaña: 02:24 If you want to know how your dental SEO is performing, go to our website. Click on the Resources tab, and download our free SEO Checklist. That will keep you in the know on how your SEO is performing. Thanks for joining me, and we look forward to seeing you next week for more dental marketing tips.