Budgeting

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Are you spending too much on your dental marketing budget?

Deciding how much you should budget for your dental marketing can be confusing. But maybe you should be looking at it as an investment and not an expense. If you’re a bit unsure about whether or not you’re spending the right amount to market your dental office, take a few...
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Honestly, You Really Need to Know These 6 Dental Marketing Metrics to Control Your Costs

Getting honest feedback from your dental marketing metrics doesn’t have to be complicated. There are literally hundreds of various metrics you can track for marketing. If you want to know which ones will give you an accurate measurement of your dental office marketing performance, watch this video from Xaña Winans,...
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How to Reduce Your Dental Marketing Costs in the “Unattainable” Triangle

Want to learn how to manage your marketing priorities to get results that are high quality and affordable without feeling the pain of an extended timeline? The unattainable triangle says...
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Stop Wasting Your Money on These Dental Marketing Mistakes

Are you wasting your marketing budget? Find out if you’re making any of the five most common mistakes that cause dentists to waste their marketing dollars.