You invest a lot of money to attract new patients to your practice. But no matter how many new patients you get every year, your revenue never seems to grow. What gives? Most doctors only focus on the number of new patients they get scheduled each year. They don’t watch how many of those patients are lost to inactivity, simply because no one is watching the back door. That’s where we come in.
As long as you’re collecting email addresses from your patients, you can use those contacts to reach them where they live – on their computer. Personalize your automated reminders to show patients how much you miss them.
Back up your email campaigns with reliable direct mail. Fun, humorous postcards can be just the nudge patients need to get that overdue appointment scheduled and get you back on their radar.
If you’ve built a following on social media, your audience is just waiting for you to appear in their news feed! Remind followers about the importance of regular checkups, using their benefits before the end of the year, and how much fun you are to visit.