Make The Most Of Your Connections

Internal marketing is so much more than just asking for a referral. It’s everything from the new patient experience to what an existing patient hears when placed on hold. Are you actively building your brand and keeping patients engaged?

You don’t need to be a start-up dental practice to need a new brand. Every practice can benefit from a brand refresh to bring attention to their practice or update their message. Does this sound familiar?

Branding
Internal Marketing > Branding

The truth is your outdoor signage is brilliant passive marketing, but it’s also something that’s simple and steadfast. GPM can help you create dental office signs that get you noticed. Your sign stands for who you are, so make sure it’s sending the right message. One look at Google drive-by... Read More...

Signage
Internal Marketing > Signage

White coat syndrome is a proven problem. Patients start to tune out what you’re saying because their mind is busy processing their diagnosis and “how am I going to pay for this?” It also means they are missing out on important information. Your solution?

Brochures & New Patient Packets
Internal Marketing > Brochures & New Patient Packets

There’s a call from a new patient. She was just referred by her co-worker, who said she had the BEST DENTAL VISIT EVER at your office. Wow, does that call feel good. A referral from an existing patient means you have created something amazing that your patients want to share.... Read More...

Patient Referrals
Internal Marketing > Patient Referrals

You invest a lot of money to attract new patients to your practice. But no matter how many new patients you get every year, your revenue never seems to grow. What gives? Most doctors only focus on the number of new patients they get scheduled each year. They don’t watch... Read More...

Patient Reactivation
Internal Marketing > Patient Reactivation

Your skill and artistry turned a broken, discolored smile into a smiling, confident person. Clinical shots of your work, however, lose impact to anyone who’s not a dentist. Prospective patients need to see more than just retracted lips and teeth to understand what a new smile will mean. Custom dental... Read More...

Patient Photography
Internal Marketing > Patient Photography

Has your practice put someone on hold only to have them hang up seconds later? Total silence can make callers frustrated and feel ignored, wondering if anyone is going to help them – so they simply hang up. On-hold messages for your dental office are an efficient, affordable way to... Read More...

On-Hold Messages
Internal Marketing > On-Hold Messages

Are you frustrated with the generic sounding, stock articles provided by most newsletters and patient communication systems? You already go out of your way to create a special, personalized bond with every patient who comes to your office. Continue that kind of care and communication outside of the office with... Read More...

Newsletters
Internal Marketing > Newsletters