Do you simply send new patients to your website to find out what you do? Not a bad idea, but it’s highly unlikely they are going to read 20-30 pages to find out all about you (the average dental web visitor goes to 3-4 pages at most). You’re missing a huge opportunity to set expectations and educate. Instead, present new patients with a beautifully designed brochure or a complete new patient packet and build trust before they walk in the door.

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