When you want more new dental patients, the most cost efficient and effective strategy is internal dental marketing. It’s inexpensive (and often free!), it solidifies your relationship with patients, and it can help spread your reputation as a caring, clinically excellent dentist to your community. Here’s where to start.
The best dental office internal marketing ideas
- Service: We’ve all come to expect long waits and short tempered staff in healthcare. Something so simple as staying on time, asking about a patient’s family, and taking a few extra minutes to get to know a patient’s concerns will make you a hero.
- Dental Office Signage: This one time investment will pay off over and over again. Make sure your signage is visible to drive by and walk by traffic with a high contrast design and automated lighting at night. We promise, you’ll hear “I had no idea there was a dental office here!”
- Dental Referral Programs: They say there is no greater compliment than a referral and they are right. Whether you can offer a drawing for a gift basket or a new patient special, use a formal dental referral program to turn existing patients into advocates for your care.
Want more dentist internal marketing inspiration?
Maximize your internal dental marketing ROI with a refreshed dental logo and stationery, signage, dental brochures and new patient packets, custom dental photography and so much more. Check out our internal dental office marketing portfolio pages below and see how Golden Proportions Marketing can help you grow your practice.
