Internal Marketing Portfolio

When you want more new dental patients, the most cost efficient and effective strategy is internal dental marketing. It’s inexpensive (and often free!), it solidifies your relationship with patients, and it can help spread your reputation as a caring, clinically excellent dentist to your community. Here’s where to start.

The best dental office internal marketing ideas

  • Service: We’ve all come to expect long waits and short tempered staff in healthcare. Something so simple as staying on time, asking about a patient’s family, and taking a few extra minutes to get to know a patient’s concerns will make you a hero.
  • Dental Office Signage: This one time investment will pay off over and over again. Make sure your signage is visible to drive by and walk by traffic with a high contrast design and automated lighting at night. We promise, you’ll hear “I had no idea there was a dental office here!”
  • Dental Referral Programs: They say there is no greater compliment than a referral and they are right. Whether you can offer a drawing for a gift basket or a new patient special, use a formal dental referral program to turn existing patients into advocates for your care.

Want more dentist internal marketing inspiration?

Maximize your internal dental marketing ROI with a refreshed dental logo and stationery, signage, dental brochures and new patient packets, custom dental photography and so much more. Check out our internal dental office marketing portfolio pages below and see how Golden Proportions Marketing can help you grow your practice.

Dental Referral Pads

Dental Referral Pads

Dental referral pads are your solution to more professional referrals from your dental and medical peers. If you’re a specialist, you rely on referrals for new dental patients. And if you’re a General Dentist with extensive specialty training in Cosmetic Dentistry, Sleep Apnea, TMD, Implants or Sedation, you need to… Read More…

Dental On Hold Messages

Dental On Hold Messages

Dental on hold messages make sure that your patients aren’t place on hold only to find dead silence, or worse, the high pitched beep every 10 seconds. Professionally recorded dental on hold messages can solve those problems and turn your caller’s time on-hold into an opportunity for dental education and… Read More…

Patient Retention & Reactivation

Patient Retention & Reactivation

There is no greater investment in your marketing than patient retention. Just getting a patient in your door for their first exam isn’t where it ends; in fact it costs 80% less to keep an existing patient than it does to generate a new one. Our dental retention and reactivation… Read More…

Dental Email Marketing

Dental Email Marketing

Dental email marketing allow you to stay in contact with your patients much more regularly, without paying for printing and postage. You can email monthly newsletters with timely articles, special promotional offers, announcements about new technology and so much more. Our custom branded dental email marketing will keep your practice… Read More…

Dental Patient Photography

Dental Patient Photography

Dental patient photography can turn nearly any website into something custom, personal and captivating. It can also transform your office decor, replacing boring landscapes with images of real patients whose lives you have transformed. When you want to sell fee for service restorative, implant and cosmetic dentistry, invest in a… Read More…

Patient Referrals

Patient Referrals

We all know you’re supposed to ask for patient referrals. But let’s be honest – you don’t really do it, do you? In fact, even thinking about it makes your stomach a little queasy. We take the pain out of the process with a turnkey incentivized referral system, complete with… Read More…

Brochures / New Patient Packets

Brochures / New Patient Packets

Do you simply send new patients to your website to find out what you do? Not a bad idea, but it’s highly unlikely they are going to read 20-30 pages to find out all about you (the average dental web visitor goes to 3-4 pages at most). You’re missing a… Read More…

Dental Office Signs

Dental Office Signs

How many hundreds of prospective patients drive past your dental office sign every day on their way to home or work, thinking you’re just a house – or even worse, a pizza joint – never realizing there’s a dental office inside your doors? Too many offices lack proper signage to… Read More…

Dental Logo Design

Dental Logo Design

Creating a dental logo design is one of our favorite dental marketing projects. It lets us really get to know you and what you represent. No mini-families holding a giant toothbrush over their heads here. Instead, we learn your style – contemporary, artistic, traditional, edgy – and design dozens of… Read More…