Internal Marketing Portfolio

When you want more new dental patients, the most cost efficient and effective strategy is internal dental marketing. It’s inexpensive (and often free!), it solidifies your relationship with patients, and it can help spread your reputation as a caring, clinically excellent dentist to your community. Here’s where to start.

The best dental office internal marketing ideas

  • Service: We’ve all come to expect long waits and short tempered staff in healthcare. Something so simple as staying on time, asking about a patient’s family, and taking a few extra minutes to get to know a patient’s concerns will make you a hero.
  • Dental Office Signage: This one time investment will pay off over and over again. Make sure your signage is visible to drive by and walk by traffic with a high contrast design and automated lighting at night. We promise, you’ll hear “I had no idea there was a dental office here!”
  • Dental Referral Programs: They say there is no greater compliment than a referral and they are right. Whether you can offer a drawing for a gift basket or a new patient special, use a formal dental referral program to turn existing patients into advocates for your care.

Want more dentist internal marketing inspiration?

Maximize your internal dental marketing ROI with a refreshed dental logo and stationery, signage, dental brochures and new patient packets, custom dental photography and so much more. Check out our internal dental office marketing portfolio pages below and see how Golden Proportions Marketing can help you grow your practice.

Professional Referral Pads

Professional Referral Pads

If you’re a specialist, you rely on referrals for new dental patients. And if you’re a General Dentist with extensive specialty training in Cosmetic Dentistry, Sleep Apnea, TMD, Implants, Sedation or even comprehensive treatment planning, you need to act like the specialists do. Use our dental office referral pads, orthodontic… Read More…

On Hold Messages

On Hold Messages

The number one complaint of callers when they get placed on hold is listening to dead silence. Running a close second is the on-hold system that emits a high pitched beep in your ear every 10 seconds. A professionally recorded dental on hold message can solve those problems and turn… Read More…

Patient Retention

Patient Retention

Email Marketing

Email Marketing

If you want to talk to your patients more than once a quarter, think e-newsletters. There’s no need to pay the postman .48 (and climbing) just to walk your newsletter to their front door, there’s no printing, and you can send emails as often as you like. All this assuming,… Read More…

Patient Photography / Wall Art

Patient Photography / Wall Art

Retractors visually say “Ouch!” and “Wow, I didn’t know my lips could stretch that far” to your patients. These images are good for clinical documentation, but not so hot for marketing. High quality, lifestyle photography is a much better option. Our professional photography turns your artistic smile restorations into model… Read More…

Patient Referral Programs

Patient Referral Programs

We all know you’re supposed to ask patients for referrals. But let’s be honest – you don’t really do it, do you? In fact, even thinking about it makes your stomach a little queasy. We take the pain out of the process with a turnkey incentivized referral system, complete with… Read More…

Brochures / New Patient Packets

Brochures / New Patient Packets

Do you simply send new patients to your website to find out what you do? Not a bad idea, but it’s highly unlikely they are going to read 20-30 pages to find out all about you (the average dental web visitor goes to 3-4 pages at most). You’re missing a… Read More…

Signage

Signage

How many hundreds of prospective patients drive past your office every day on their way to home or work, thinking you’re just a house – or even worse, a pizza joint – never realizing there’s a dental office inside your doors? Too many offices lack proper signage to capitalize on… Read More…

Logos / Brand Identity

Logos / Brand Identity

Your brand starts with your logo. No mini-families holding a giant toothbrush over their heads here. Instead, we determine your style – contemporary, artistic, traditional, edgy – and design dozens of custom logos that reflect your inner passion for dentistry until we find that perfect reflection of you.