Internal Marketing Portfolio

Most doctors think of internal marketing only as referrals from existing patients, which all starts with great patient relationships and quality clinical care. Yet there are many other things you can do to boost the power of your internal marketing. Start with a professional, easily identifiable brand. Then communicate what that brand stands for with stationery, signage, new patient packets and brochures, a testimonial album, and referral programs for patients and other medical and dental professionals. See how our internal marketing helps you build your dental brand from the inside out.

Professional Referral Pads

Professional Referral Pads

If you’re a specialist, you rely on referrals for new patients. And if you’re a General Dentist with extensive specialty training in Cosmetic Dentistry, Sleep Apnea, TMD, Implants, Sedation or even Comprehensive Care, you need to act like the specialists do. Use professional referral pads to make sure those targeted… Read More…

On Hold Messages

On Hold Messages

The number one complaint of callers when they get placed on hold is listening to dead silence. The second worst scenario is that lovely system that emits a high pitched beep in your ear every 10 seconds. Turn your caller’s time on-hold into an opportunity for education and marketing. Combine… Read More…

Patient Retention

Patient Retention

Email Marketing

Email Marketing

If you want to talk to your patients more than once a quarter, think e-newsletters. There’s no need to pay the postman .48 (and climbing) just to walk your newsletter to their front door, there’s no printing, and you can send emails as often as you like. All this assuming,… Read More…

Patient Photography / Wall Art

Patient Photography / Wall Art

Retractors visually say “Ouch!” and “Wow, I didn’t know my lips could stretch that far” to your patients. These images are good for clinical documentation, but not so hot for marketing. High quality, lifestyle photography is a much better option. Our professional photography turns your artistic smile restorations into model… Read More…

Patient Referral Programs

Patient Referral Programs

We all know you’re supposed to ask patients for referrals. But let’s be honest – you don’t really do it, do you? In fact, even thinking about it makes your stomach a little queasy. We take the pain out of the process with a turnkey incentivized referral system, complete with… Read More…

Brochures / New Patient Packets

Brochures / New Patient Packets

Do you simply send new patients to your website to find out what you do? Not a bad idea, but it’s highly unlikely they are going to read 20-30 pages to find out all about you (the average dental web visitor goes to 3-4 pages at most). You’re missing a… Read More…

Signage

Signage

How many hundreds of prospective patients drive past your office every day on their way to home or work, thinking you’re just a house – or even worse, a pizza joint – never realizing there’s a dental office inside your doors? Too many offices lack proper signage to capitalize on… Read More…

Logos / Brand Identity

Logos / Brand Identity

Your brand starts with your logo. No mini-families holding a giant toothbrush over their heads here. Instead, we determine your style – contemporary, artistic, traditional, edgy – and design dozens of custom logos that reflect your inner passion for dentistry until we find that perfect reflection of you.