If you can afford to do TV in your market, don’t wait. It is, hands down, our #1 favorite external marketing medium for the response. Good TV production doesn’t have to be expensive; in fact the commercials that get the best response tend to be the most “honest” and feature you, the dentist, as our superhero. You don’t even have to be Hollywood Handsome to take a starring role. All you need to do is relax (shots of whiskey are surprisingly effective), have fun, and be yourself. Patients will come calling, we promise.